by Wayne Friedman
The nearly four-month-old actors' strike has reached a tentative three-year agreement between the actors' union, SAG-AFTRA and the major TV/movie studios with gains made … Read the whole story
by Colin Kirkland
The new "Agency" category will help brands looking to run creative and optimize campaigns on the platform find local agencies recognized for their TikTok … Read the whole story
COMMENTARY
by Joe Mandese
If you watched the GOP debate last night, you probably heard a fair amount about TikTok. If you watched it on YouTube TV, you … Read the whole story
by Steve McClellan
The firm now says it will have an organic net revenue decline for the full year without offering a specific range as to how … Read the whole story
by Colin Kirkland
To promote its B2B services, LinkedIn launched a new marketing campaign that zeroes in on the convoluted nature of a B2B marketer's profession by … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A&E is marking its new association with cake man Buddy Valastro with a two-layer premiere this Saturday night. Read the whole story
by Wayne Friedman
Levin will have responsibility for ad-sales efforts for all of NBCU's platforms including Peacock, sports and Olympic and Paralympic Sales. Read the whole story
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by Richard Whitman, Columnist
That's according to marketing talent platform WorkReduce which surveyed 1,000 industry employees in October. Read the whole story
by Steve McClellan
Abbey Klaassen replaces Paulo Fogaca as US CEO Dentsu Creative. Fogaca was in the post for less than a year, having joined from Gut. Read the whole story
by Laurie Sullivan
More intuitive mobile shopping experiences are making it easier for consumers to shop on smaller screens. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
These days, calling someone unannounced is considered bad form -- and it's even worse to leave a message. Really? Read the whole story
by Karlene Lukovitz
Subscriber volume loss was offset by price hikes and 6% gain in ARPU. Read the whole story
by Wayne Friedman
Walt Disney's D2C business had positive results, with strong subscriber additions and lower projected losses -- boosting the company's stock in after-market trading, about … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
'Times' now has over 10 million subscribers, including print. Read the whole story
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by Wendy Davis
Privacy laws in New York and Minnesota unambiguously allow people to sue companies that retain video viewing records, YouTube users tell a federal appeals … Read the whole story
by Laurie Sullivan
In a move that could smooth delivery of marketing messages for advertisers, Google is requesting that iMessage be designated as a core service that … Read the whole story
by Karlene Lukovitz
A Comcast/Xumo survey found 70% of ad buyers using FASTs started doing so within the past 12 months. Read the whole story