Netflix will present first-look content and a "Netflix Experience" event where media-buying and ad execs can immerse themselves in special rooms. For its "Stranger … Read the whole story
The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 … Read the whole story
Reports suggest the president will not personally join the platform. His campaign team will run the account in an effort to reach young voters. … Read the whole story
Since I last updated it, the percentage of the world's population living in a democracy has fallen to 29% in 2022 from 33% in … Read the whole story
Consider how appalling the idea of messing with JFK's head is -- especially in RFK Jr.'s Super Bowl ad. Read the whole story
The Kennedy Jr. spot taps into elder Kennedy's nostalgic appeal, while Trump tells Putin to do whatever the hell he wants with NATO. Read the whole story
CBS Sports says 202.4 million viewers watched all or part of Super Bowl LVIII across all networks -- the highest unduplicated total audience in … Read the whole story
The question is: How important is the relative fame of TV personalities to the success of a morning TV show? Read the whole story
In 2022, Havas Media Network UK launched a dedicated B2B division, Havas Business, as it formally planted a flag in the B2B sector. Now … Read the whole story
As polarization of the electorate seems to escalate, political campaigns engage in an existential question. Can media move minds...and votes anymore? At last month's … Read the whole story
Ad-supported streaming service Tubi must face claims that it wrongly disclosed information about users' video viewing history in order to facilitate targeted advertising. Read the whole story
A new Ohio law that restricts teens' ability to use social media is unconstitutional, a federal judge said Monday. Read the whole story
Jennifer Prenner joins Rivian with over 20 years of business, marketing, product and operations leadership experience. Read the whole story
Journalist founders say they want readers to say, 'Okay they got it right.' Read the whole story
MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming service in time for the 2025 pro baseball season, and to sign on … Read the whole story
About the last thing I associate with Valentine's Day is my plumber. But agency Doe-Anderson wants to change that. Read the whole story