COMMENTARY"Due to stubborn economic uncertainty and high costs, we expect many advertisers will exercise caution for the first half of this year," predicts ECI's … Read the whole story
The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing … Read the whole story
Epic Games introduced two new games via its Lego partnership to Fortnite, looking to expand it beyond a Battle Royale first-person shooter game while … Read the whole story
COMMENTARYProducer/creator Will Tracy is transitioning from the struggle for power in "Succession" to the struggle to hold on to power in "The Regime." Read the whole story
COMMENTARYAlready, the popularity of the wonder drug has had a thunderous effect on the global economy. Read the whole story
Looking to ramp up its "video-first" strategy, X has signed an exclusive content deal with The Big 3 league for retired NBA players. X … Read the whole story
What should advertisers know about the executive order asking the DOJ to prevent U.S. personal data from being transferred to "countries of concern?" Read the whole story
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down. Read the whole story
COMMENTARYThere are no nightclubs, but there will be pop-ups at musical festivals and other events. Read the whole story
A California lawmaker has introduced a bill that would require browser developers to offer a setting comparable to the Global Privacy Control, which allows … Read the whole story
A federal appeals court reinstated a lawsuit by Android users who claimed Google "hijacked" their cellular data by collecting app-related information from their phones. Read the whole story
Rodericks, who formerly co-led the Twitter's Trust and Safety team, was fired after Elon Musk cut half of Twitter's Election Integrity team. "People expect … Read the whole story
COMMENTARYThe effects of cord-cutting and linear TV results trending down continue to fuel merger talk about legacy TV network groups (and their stations). Read the whole story
- COMMENTARY
One quandary facing strategists is whether to focus on the fundamentals or do a single stunt-type execution to break through the clutter and bring … Read the whole story
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7.6 billion, but posted operating income 122% higher to $404 million, with free … Read the whole story
Nexstar attributed the decline to continued softness in the ad market, but posted record distribution revenues and said local digital ad revenue posted increases. Read the whole story
