You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. It … Read the whole story
That's what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why … Read the whole story
TikTok will begin integrating generative AI into its ad products with "TikTok Symphony," a suite of AI tools intended to help marketers with script … Read the whole story
CMOs are looking toward generative GAI to minimize errors in marketing images, video and text to deliver the greatest value and ROI. Read the whole story
The ANA is "pleased that some of the revised language appears to reflect the importance of advertising in driving economic growth and funding a … Read the whole story
Empower Media was the incumbent. Read the whole story
Will Ferrell is adding professional golf to the list of sports he has spoofed in a string of hit movies with a new comedy … Read the whole story
The agreement with Amazon-backed Anthropic integrates its suite of large language models into its marketing operating system WPP Open. WPP has similar deals with … Read the whole story
Of all the Wes Anderson films I've loved, this one is right up there, in its signature mesmerizing, stylized way. Read the whole story
Bing's API took down Microsoft Copilot, DuckDuckGo and ChatGPT's web search in the early morning hours, as well as advertising-related services. Read the whole story
Reddit has named Kantar its preferred brand-lift measurement partner, enabling the marketing analytics firm to utilize Reddit's randomized control trial tools for ad-exposure measurement, … Read the whole story
At 72, John Wolfe still looked like an altar boy - the world's tallest altar boy - with short, straight blond hair and a … Read the whole story
LG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Josephine Aigrette with … Read the whole story
Ad-supported streaming services are definitely growing. But the marketplace is still in need of more granular industry metrics to determine its specific impact for … Read the whole story
Inventory is no longer finite. And what's more, the audience is no longer captive. Read the whole story
"There is currently no privacy-protective way to determine whether a consumer is a child," staff at the California Privacy Protection Agency said in a … Read the whole story
A campaign imagines an "Amazon Desert Rally." Environmentalists fear the rainforest could become a desert at the current rate of deforestation there. Read the whole story
One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers. Read the whole story
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polestar and Toyota. Read the whole story
News Corp. joins several other publishers that are granting access to OpenAI, including Dotdash Meredith and "Financial Times." Read the whole story
Brands looking to connect with sports enthusiasts who seek out the latest news, scores and highlights on Microsoft products have new opportunities this summer. Read the whole story