Citing major improvements in the economies of the world's two biggest ad markets -- the U.S. and China -- GroupM boosted its 2024 global … Read the whole story
COMMENTARYIf you thought the punchline was going to be a Wanamaker paraphrase, "the trouble is I don't know which two-thirds," you might be right. … Read the whole story
COMMENTARY"Google, Apple, Microsoft, Amazon, these are all companies that sell advertising, and Nvidia sells the chips on which these companies provide their advertising services," … Read the whole story
At least not in terms of share of total ad spending. Uruguay and Sri Lanka are, according to a fascinating new analysis just released … Read the whole story
Apple will integrate Apple Intelligence across ios18 and MacOS Sequoia, providing generative AI functions across a series of writing and image tools. Read the whole story
Bowling Center Television has installed its 1,000th digital out-of-home advertising screen in major bowling markets. Read the whole story
COMMENTARY"Babies" is probably the only spot in history that combines poop jokes, Jean Piaget's theory of object permanence, and a terrifying latter-day Liberace. Read the whole story
The ad network will use Costco's 74.5 million household members' shopping habits and past purchases for targeted advertising. Read the whole story
Among those who shopped in person, 80% did that during the hours of 8 a.m and 5 p.m. During the same time period, 73% … Read the whole story
Yahoo launched two important platforms this week supported by artificial intelligence. Read the whole story
Over the next several weeks, listeners living in the U.S., Canada, U.K., Ireland, Australia, and New Zealand, will begin seeing homepage banners and personalized … Read the whole story
Over 35 content creators are building a lasting digital world for LGBTQ+ youth within the popular sandbox game Minecraft. Read the whole story
A federal appellate court has revived a lawsuit by two Meta Platforms users who say they lost money after responding to fraudulent ads on … Read the whole story
On Monday at its developer conference, Apple explained how it will personalize the experience on its products, software and service through Apple Intelligence using … Read the whole story
"Trading in the first four months continues to reflect the impact of volatile global macroeconomic conditions," company head Martin Sorrell stated at the firm's … Read the whole story
The new statute "requires covered websites to monitor and censor speech, much of which is protected by the First Amendment, potentially even including Romeo … Read the whole story
COMMENTARYThe company deleted the ability to create an advertising audience in Europe that uses membership in LinkedIn Groups as an input. Could the same … Read the whole story
COMMENTARYLeading up to their annual upfront presentations to the ad industry and press, the broadcast networks recently unveiled their respective prime-time fall TV schedules. … Read the whole story
The international sailing competition - August 22 through October 20 - is being held in Barcelona for the first time. The title sponsor of … Read the whole story
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Privacy-compliant solution helps advertisers target ads based on contextual and commerce signals. Read the whole story
