The firm spent an estimated $320 million on measured media last year, according to agency research firm COMvergence. Read the whole story
Assembly will be responsible for Pipedrive's brand and performance media globally. Key markets include the U.S., UK, Germany, Brazil and Australia, with further expansion … Read the whole story
Disney Advertising has concluded its upfront deals, with volume and revenue up 5% vs. a year ago for all its linear/streaming digital platforms. A … Read the whole story
A report by WARC Media finds the share of advertisers planning to increase spend on gaming has fallen 20 percentage points since 2021, from … Read the whole story
COMMENTARY"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approach to kids' sports. Read the whole story
A federal appellate panel on Thursday said the FCC likely lacked authority to issue the net neutrality rules Read the whole story
Combined, the companies will operate under the Outbrain name to provide advertisers with services from CTV to online shopping. Once complete, the company will … Read the whole story
Advertising has emerged as one of the biggest profit generators, Amazon said Thursday. Most ad sales continue to come from sponsored product listings across … Read the whole story
COMMENTARYCongratulations are in order for two of New York's best local news talents - WCBS/2 news anchor Maurice DuBois and weatherman Lonnie Quinn. Read the whole story
The Trade Desk has inked a major deal for its open-source identity graph Unified ID 2.0 to be used across Roku's premium streaming inventory, … Read the whole story
In-housing company Oliver, part of The Brandtech Group, has launched a new generative AI tool for brands that's designed to develop more effective creative … Read the whole story
COMMENTARYTrump knew he had to use his NABJ convention appearance to dominate the cultural conversation once again. Read the whole story
Dating and lifestyle app BLK, which focuses on the Black community, teamed with nonprofit partners on a campaign to empower young Black voters. Read the whole story
The former CNN anchor is suing X owner Elon Musk for not only canceling his show, but failing to provide payment after the deal … Read the whole story
Apple urged a federal judge to throw out a lawsuit brought by federal and state prosecutors who claim the company wrongly maintains a monopoly … Read the whole story
- COMMENTARY
Although I wouldn't have predicted it based on my own TV habits, Olympic viewing across all NBC platforms is up a whopping 79% compared … Read the whole story
Lawmakers in the Senate voted 91-3 in favor of the Kids Online Safety Act, but House leadership reportedly plans to let the measure die … Read the whole story
COMMENTARY"Deadpool & Wolverine" - a monster hit with a $211 million domestic opening - is now the best opening ever for an R-rated theatrical … Read the whole story
