Ad and search industry execs are trying to sort through a ruling handed down Monday that will determine how their industry will change and … Read the whole story

As global stock markets have plummeted over fears of a U.S. recession, how much will this impact the ad industry? Earlier last week, some … Read the whole story

The grocery retailer has named Havas Media Network its new media agency of record. Read the whole story

A newly formed VW-dedicated precision marketing team will be integrated with the media team at Omnicom's PHD, which in June retained the global media … Read the whole story

"Google is a monopolist, and it has acted as one to maintain its monopoly," U.S. District Court Judge Amit Mehta ruled Monday. Read the whole story

The group says Google has harmed countless businesses, including publishers. Read the whole story

Generative AI has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased … Read the whole story

It has been great to see the viewership reports emanating from NBC for the Summer Olympics. Read the whole story

Advertisers got a break on the cost of running programmatic out-of-home ads during the first half of 2024, compared with the second half of … Read the whole story

Snapchat added 10 million additional daily active users this quarter, with 423 million total DAUs worldwide, placing it far ahead of X and in … Read the whole story

A deal is not certain, but Mars is exploring a possible acquisition, according to a Reuters report. And if it does happen, another agency … Read the whole story

According to data by Streaming Charts, Twitch experienced a decrease in overall viewership by almost 12% with 4.8 billion hours watched during the quarter, … Read the whole story

Taboola advertisers can import their custom brand-safety and suitability settings from across their media mix and go beyond standard categories and keyword blocklists, the … Read the whole story

Patreon has agreed to pay $7.25 million to settle claims it violated a federal privacy law by transmitting information about the videos users watched … Read the whole story