YouTube is testing a new ad format for live video that might appear less disruptive to viewers. The company's new picture-in-picture mid-roll ads will … Read the whole story

After a career in media and advertising, I thought I had seen everything. Then I read the U.S. House of Representatives Judiciary Committee's report … Read the whole story

Elon Musk's X Corp. has sued the Global Alliance for Responsible Media for allegedly triggering a "massive advertiser boycott." Read the whole story

WPP reported an organic net revenue decline of 0.5% for Q2 and a decline of 3.6% for the first half of the year, but … Read the whole story

Steve Simon and four other secretaries of state are calling on Elon Musk to "immediately" implement changes to the X platform's AI chatbot Grok, … Read the whole story

Netflix describes its series "Baby Reindeer" as a "darkly funny" stalking story, but it wasn't funny to the real-life woman who inspired the series' … Read the whole story

"Vault, a pitch-perfect rendering of the story of Biles' dramatic comeback from the 2021 Olympics, acknowledges that taking time out is healthy. Read the whole story

Everybody has heard the Peter Drucker quote, "Culture eats strategy for breakfast," but do we really believe it? How hard do we work to … Read the whole story

Strong ad revenue commitments came for its sports programming, where TelevisaUnivision said it "secured the highest sports CPMs" in its history. Read the whole story

Fox Corp. ad revenue was flat in the second quarter vs. the same period a year ago -- landing at $1.0 billion, largely due … Read the whole story

Around 55% of programmatic advertisers are spending less than $5 million overall for the entire 17-day event, according to The Trade Desk. Read the whole story

Consumer retail interest has begun to "sputter" despite an increase of activity, according to economic index data released Tuesday from Zeta Global. Read the whole story

In the ads, Fox plays the manager of BuzzBallz Land, where the ready-made drinks grow on trees. Read the whole story

Thirty-eight percent of respondents say their opening smart TV home screens -- with streaming apps -- are the first thing they see when turning … Read the whole story