The U.S. JIC has certified iSpot as an advertising currency, making it the first recommended for transacting ad buys based on personified demographic-based audience … Read the whole story

The WPP media investment unit described it as a "joint solution" giving it exclusive access to commerce insights, data, media management and retail operations … Read the whole story

Some might argue that a convention held closer to Election Day is positioned to be better remembered than a convention held a month earlier. Read the whole story

Powered by SafeGuard Privacy, the new IAB diligence platform helps centralize the process for complying with ad industry privacy mandates. Read the whole story

In a defeat for Meta Platforms, a federal appellate court left in place a 2-1 ruling allowing Facebook and Instagram advertisers to proceed with … Read the whole story

The discussion on X's livestreaming service Spaces was less of a formatted interview and more of a conversation - especially when Elon Musk shared … Read the whole story

I tried rewatching this "Make Summer All Yours" commercial promoting its "Electric BMW sales event," looking for something redeeming. Read the whole story

Media content owned by UMG will now be available in new formats on Threads and WhatsApp as well as on Facebook, Instagram, Messenger, and … Read the whole story

Creator subscription platform Patreon is now forced to use Apple's in-app iOS payment system starting in November and will undergo the same commission fee, … Read the whole story

Conservative media personality Catturd, who has 2.7 million followers on X, started #BoycottDunkinDonuts. Read the whole story

AI search, synthetic voices in ads and other creative content will become the future of advertising. OpenAI has revealed some oddities in ChatGPT-40 technology … Read the whole story

Audiences are built and questions are asked, with answers showing how to best optimize each process -- from creative to media strategies and media … Read the whole story

Stan Mack has been chronicling real people and their real voices in the New York streets and the offices of media for decades. A … Read the whole story

In this week's edition I review two good series -- "Fallout" and "Major of Kingstown" -- and one that's too bad: "The Boys." Read the whole story