Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media buying and make it … Read the whole story

Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology … Read the whole story

The Lemon8 app has been described as a mix between Instagram and Pinterest, showcasing a variety of social posts and products highlighted by a … Read the whole story

The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to understand the drivers of brand awareness, consideration, preference, … Read the whole story

The Department of Justice has opened a door for advertisers, publishers and tech platforms' execs to begin discussing Google's hidden practices as the justice … Read the whole story

OpenAI co-founder Sam Altman and FBI Director Christopher Wray gave their perspectives on AI in "AI and the Future of Us," airing Tuesday night. Read the whole story

Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, as some individual streamers declined in share with fewer new-season releases. Read the whole story

The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers to offer a … Read the whole story

Siding with NBCU, a federal judge has thrown out a lawsuit by a Missouri resident who claimed the company violated a video privacy law … Read the whole story

A new series of OpenAI models have begun to reason through complex questions before responding in science, coding and math, following separate strategies from … Read the whole story

The new Charter-Warner Bros. carriage deal now has long-time premium, ad-free TV network HBO placed in basic cable TV bundles alongside around 200-300 other … Read the whole story