Although NBC’s Paris Summer Olympics substantially boosted broadcast TV in August -- in particular its Peacock streaming platform -- overall industry-wide TV/streaming viewing was flat versus July, according to Nielsen.

This was largely due to a number of premium streaming platforms posting lower market share and viewership for the month, resulting in a collective 41.0% streaming share -- from 41.4% in July versus August 2023, with total TV/streaming viewers up 3.5%.

The biggest hit came to premium streaming leader Netflix, which was down 0.5 share points to a 7.9% share (from a 8.4% share in July).

Other streamers took lesser hits: Amazon Prime Video was at 3.1% (from 3.4% in July); Hulu, 2.7% (from 2.4%); Max, 1.3% (from 1.5%); and Tubi, 1.7% (from 2.1%).

August did not see premium streaming growth partly because many streamers slowed down new-season releases in preparation for the fall/winter period -- as well as avoiding the usual massively heightened interest in Olympics programming.

Better results came to NBC’s live, linear TV networks -- especially broadcast. NBC Television Network coverage helped lift the national U.S. broadcast segment by 8% to a 22.0% share from 20.3%.

Although many streamers were down, NBC’s Peacock rocketed up 39% in viewership over the previous month to land a 2.1% share (from 1.5% in July). Disney+ was also up, at 2.3% (vs. 2.1%), while Paramount+ was even at 1.1%. 

YouTube, a video streaming platform, continues to go higher -- now at a leading 10.6% share (from 10.4% in July), with its 19th consecutive month in the streaming lead. A year ago, YouTube was at a 9.1% share.

Nielsen’s Total TV/Streaming Snapshot measure tallies total day viewing for persons 2 years and older -- with data compiled from its National TV Panel Date plus Streaming Video Ratings.