by Steve McClellan
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million … Read the whole story
by Laurie Sullivan
Google claims competition thrives in search and advertising. That argument might have been less convincing before the launch of ChatGPT, Claude, Perplexity, TikTok, as … Read the whole story
by Wayne Friedman
MyFree DirecTV will give users "curated" content, an on-demand library, and number of FAST "channels" as part of the launch. The company says the … Read the whole story
by Wayne Friedman
Apple TV+ joins other premium streamers that exist as separate add-on channels on the Prime Video platform: Max, Paramount+, AMC+, and Starz. Read the whole story
by Laurie Sullivan
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry … Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
"Where's the Remote?" shows a family who speak at a volume known to cause heart palpitations. Read the whole story
by Colin Kirkland
TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in preparation for the holidays. Read the whole story
by Wendy Davis
Meta Platforms wants the Supreme Court to hear an appeal of an order allowing advertisers to proceed with a fraud lawsuit over inflated "potential … Read the whole story
by Wayne Friedman
From late July- Oct. 9, Democrats have spent $1.1 billion on advertising that has aired or reserved future advertising. Republicans are at $700 million. Read the whole story
by Colin Kirkland
Brazil's Supreme Court Justice Alexandre de Moraes ended the ban after Elon Musk complied with orders to pay $5 million in fines, reinstate a … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon wants to build AI agents that will perform specific tasks without human intervention, but it's not the only one. Agora may be the … Read the whole story
by Laurie Sullivan
An OpenAI exec told publishers the company does not intend to share ad revenue from its AI search product with publishers whose content it … Read the whole story
by Steve McClellan
That's according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics. Read the whole story
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by Wendy Davis
The recent ruling "destabilizes established law in ways that threaten profound consequences for countless websites across the Internet -- and their users," the IAB … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
What's missing from the new "Barney" series coming to Max next week? The answer: Actual children. Read the whole story
by Rob Williams
Television viewers get annoyed by too many of the same ad, though they do like ads about favorite topics. Read the whole story
by Ray Schultz
But the group thinks the DOJ should have mandated competitive rates for traditional search. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Zeta Global will leverage access to LiveIntent's 2,000+ premium publishers to launch the Publishers Cloud. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The marketer in me absolutely loves that these brands are being resurrected and used to convey something to a new generation. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Readopting start-up practices, even in companies that are many years past their founding days, creates significant advantages. Read the whole story