"We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on … Read the whole story

As it restructures into a for-profit company from a non-profit, OpenAI is hinting it will add advertising to its AI-powered search engine as it … Read the whole story

Ipsos said there was "no guarantee" that it would make "any offer" and that it "will communicate in due course should these discussions materialize." Read the whole story

Tech support scammers last month targeted eBay customers through fraudulent Google ads. Malwarebytes Labs identified multiple sponsored results created from at least four different … Read the whole story

A French court is holding a hearing Wednesday December 4 on a motion by CIAM to force Vivendi to postpone a shareholder meeting on … Read the whole story

The $50 product will answer queries voice to voice, Perplexity CEO Aravind Srinivas says. Read the whole story

Teen sings Crosby, Stills, Nash and Young's "Our House" to her dad, who puts in his Air Pods to hear the song clearly. Read the whole story

The 16 drug brands that ran campaigns in the first half of the year spent a total of $271.6 million. Read the whole story

In a defeat for Google, a federal judge has refused to authorize an immediate appeal of his decision requiring the company to face claims … Read the whole story

The News/Media Alliance called on the DoJ and FTC to take immediate action to end Google's recent policy change that it believes puts legitimate, … Read the whole story

Hugs can not only help people emotionally, but lower blood pressure and boost the immune system, according to the National Institutes of Health. Read the whole story

Drug discounter GoodRx has agreed to pay $25 million to settle claims that it wrongly shared consumers' health information with Meta Platforms, Google and … Read the whole story

To ensure its own global data traffic and expand connection capacity to more regions, Meta plans to build a fiber-optic subsea cable approximately 24,850 … Read the whole story

Advertisers need to begin thinking about more sustainable practices with the growth of technology and AI, which use a bounty of energy and water … Read the whole story