The Kids Off Social Media Act would ban children under 13 from social media, and prohibit social media platforms from algorithmically recommending content to … Read the whole story
"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan. Read the whole story
The offering combines Adobe's GenStudio suite with Dentsu's integrated services and Merkury data and identity platform. Read the whole story
You need to go wayback for that one, but the good news is, there's an indelible way to fact-check attempts to gaslight us. Read the whole story
The survey, from Stagwell's Harris Poll, found that most demographic groups say DEI has benefited their career rather than hindered it. Read the whole story
National TV ads from five linear TV networks and simulcast network airings of 11 games totaled $624.5 million, according to EDO Ad EnGage estimates … Read the whole story
Netflix this week laid out its slate of new content for the coming year, highlighting partnerships and projects with A-list creators and stars. Read the whole story
LinkedIn increased its revenue over the course of 2024, according to Q2 results from Microsoft, which bought the social B2B platform in 2016. Read the whole story
Meta's Q4 results show steady growth. The company has exceeded expectations in revenue across departments least likely to be profitable, including its Reality Labs … Read the whole story
The Amazon Ads software development "enables backdoor access to consumers' devices and opens a direct data collection pipeline to Amazon and its advertising partners," … Read the whole story
The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes. Read the whole story
The 50 ads spotlighting SMBs will run in their local markets, making the approach to Google's Super Bowl ads personal this year. The spots … Read the whole story
The announcement is aimed at Google's U.S. employees working on Platforms & Devices and does not apply to Search, AI or other groups. Alphabet's … Read the whole story
NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison & Wall media analyst Brian Wieser believes Peacock accounted for 25% of the … Read the whole story
It's not the only company to break DEI promises -- but it may end up being the most despised. Read the whole story
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness score for all Super Bowl '24 ads hit a 97 index - below … Read the whole story