ABC says younger 18-34 viewers tallied the best results in five years with a 3.17 rating, as 18-49 viewers climbed 3% to a 3.92 … Read the whole story

EA reported total advertising costs of $375 million in its fiscal year 2024. The client spent an estimated $120 million on measured media last … Read the whole story

They both report to Global CEO Rick Acampora and their appointments are effective immediately. Read the whole story

"Alex's book will be the 'Ogilvy on Advertising' for the digital age," touts the publisher of Meta CMO Alex Schultz's "Click Here." Read the whole story

In his opening monologue Sunday night, Oscar host Conan O'Brien mentioned that the f-word was used 479 times in "Anora." Read the whole story

Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming … Read the whole story

The Interactive Advertising Bureau is pushing for the industry to move toward responsive advertising as it moves away from outdated fixed-size ad formats. Read the whole story

Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just … Read the whole story

Google Ads VP and GM Vidhya Srinivasan shared insights in her 2025 letter to the industry on how consumer behavior is changing and ways … Read the whole story

At its core, one wonders whether baseball's problems are declining TV viewership, marketing, older-skewing TV fans for baseball, or perhaps advertising issues? Read the whole story

Google is urging a federal judge to dismiss a class-action lawsuit by users of voice-activated devices who allege that the company wrongly recorded their … Read the whole story

WMOA originally began as an online community, where fans posted original Whataburger-themed works of art like paintings and sculptures. Read the whole story

Designer, fashion consultant, and personal stylist are all ways to describe Google Live's latest video capabilities that enable users to ask questions and share … Read the whole story

According to an SEC filing last week, MNTN sold back Maximum Effort "to an affiliate of its original owner," and that the deal is … Read the whole story

Many marketers struggle to adopt the technology and possible use of AI agents. GAI needs to understand a company's products and services and what … Read the whole story

There are concerns that brands could become completely disconnected from consumers using AI agents, with paid media, search and SEO likely to experience the … Read the whole story