The renewal builds on Pepsi's exclusivity at MSG venues and properties, including the largest LED screen in the world: the exterior of Las Vegas' … Read the whole story
COMMENTARYTwo sets of viewership numbers told different stories about the ratings for last Sunday's Oscar telecast on ABC. Read the whole story
The Supreme Court has asked Meta Platforms to respond to a petition filed by the anti-vaccine nonprofit Children's Health Defense -- an organization formerly … Read the whole story
Disney, which acquired the polling data aggregator 12 years ago, had already redirected it to ABC News, which is undergoing a new round of … Read the whole story
When its Google Ads platform stopped serving ads this past weekend, Google apologized to advertisers that experienced the disruption, which began March 1. An … Read the whole story
Snap aims to expand its creator offerings through a partnership with Later, which manages social media and influencer campaigns in which creators receive commissions … Read the whole story
Google last week asked officials from the Justice Department to take a less aggressive approach other than breaking up the search engine company after … Read the whole story
Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just … Read the whole story
COMMENTARYClearing up initial news reports, Fox Corp. CEO Lachlan Murdoch says the company is looking at a streaming service in much more modest terms … Read the whole story
COMMENTARYNetflix has four of the top five and six of the top 10 streaming revenue generating titles from a Best Picture nominee. The biggest … Read the whole story
The appointment came after a formal review following Adobe's decision to roll up regional marketing assignments into a single global remit. Read the whole story
