ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service. Read the whole story

The second day of the Audience x Science conference echoed Day One's trust issues, underscored by discussions about the evolution of AI, the ANA's … Read the whole story

The country is just one of multiple jurisdictions that will investigate whether the proposed M&A deal would restrict competition in the advertising and media … Read the whole story

Sunday viewing was up 13% to 10.1 million. The early evening window averaged a combined 15.3 million - up 2.6% from a year ago … Read the whole story

iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the best response to ad campaigns - with … Read the whole story

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels. Read the whole story

And according to the firm, part of The Brandtech Group, the solution can cut launch time for media campaigns by 65%, by automating such … Read the whole story

Advertising has become a major focus for DoorDash as it finds ways for brands it works with to reach consumers through sponsored ads and … Read the whole story

Sherlock Holmes has a love child? In TV's newest Sherlock series, that appears to be the case. Read the whole story

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers. Read the whole story

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS' Grammy Awards telecast. In this … Read the whole story

Artificial intelligence continues to raise privacy implications as companies like Google and Microsoft integrate the technology into a variety of their respective platforms. Read the whole story

"It is an open question whether training generative AI models with copyrighted material is infringement or fair use," U.S. District Court Judge Eumi Lee … Read the whole story

Leading brands in this year's report combined timing, relevance and context to create unforgettable experiences, according to InMarket. That's what it takes to reach … Read the whole story

The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a country's exceptional and enduring commitment … Read the whole story