Two Democratic lawmakers are calling on the Federal Trade Commission to investigate allegations by the advocacy group Fairplay, which accused Meta Platforms of collecting … Read the whole story
Warner Bros.'s national TV advertising for "Minecraft" came in at $16.9 million, driving 2.2 billion impressions, according to EDO Ad EnGage. Of 4,520 airings, … Read the whole story
Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied … Read the whole story
Jason Colon joins from Publicis and fills a void created when Mara Greenwald left in January to join IPG Mediabrands' Kinesso unit. Read the whole story
Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and managing campaigns on the platform. Read the whole story
COMMENTARYIn the new show coming to The CW this week, the new wrinkle in the Holmes story is a daughter Holmes never knew he … Read the whole story
COMMENTARYHow was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and … Read the whole story
COMMENTARYDevelopers have created an AI-driven audience optimization model for email marketers to further personalize audiences that can target consumers across campaigns as well as … Read the whole story
COMMENTARYSafe Superintelligence is the latest AI startup to gain backing from Google and Nvidia. Superintelligence surpasses human intelligence and will become the basis for … Read the whole story
European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by … Read the whole story
COMMENTARYA study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in … Read the whole story
The move leaves the FTC, established as an independent five-member commission, with three Republicans and no Democrats. Read the whole story
- COMMENTARY
Each major player often has more incentive to maintain the current state of affairs, instead of seeking better solutions for everyone. Read the whole story
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ad spend, Freshpet and … Read the whole story
