by Laurie Sullivan
Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual internet ad revenue report on … Read the whole story
by Wayne Friedman
The unscripted TV show will see Fallon starting up a marketing agency staffed by up-and-coming brand creative personnel. Read the whole story
COMMENTARY
by Joe Mandese
Weeks after WPP acquired InfoSum for an undisclosed sum, there still are many unanswered questions. Here are a few of them. Read the whole story
by Wendy Davis
"Defendants agreed to enact and enforce mandatory brand safety standards that they intended to have an effect on digital advertising on user-generated platforms," Rumble … Read the whole story
by Joe Mandese
Omnicom Media Group's Dan Clays presides over the 10-person Media Lions jury. Read the whole story
by Colin Kirkland
In an effort to boost the in-app presence of emerging creators, YouTube is expanding its "Hype" program to more creators in testing markets. Read the whole story
COMMENTARY
by Joe Mandese
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new … Read the whole story
by Colin Kirkland
LinkedIn is expanding its partnership with the MRC accreditation audits to include new video ad metrics and gaining third-party industry-standard assurance of its measurement … Read the whole story
by Robert Williams
Ad platforms with high exposure to performance-driven campaigns and Chinese brands face the biggest threat from higher tariffs on imports. Read the whole story
by Laurie Sullivan
Apple dropped "Search" from Search Ads and rebranded its ad business to Apple Ads to better represent its expanding ad placements across the App … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new World War II miniseries demonstrates that sometimes the use of flashbacks can be so overdone that confusion reigns. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Another strange moment in a different marketplace could be occurring - the upfront market for national TV networks and premium streaming platforms. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Periods of instability and budget cuts are rife with innovation and reallocation. Read the whole story
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by Wendy Davis
"The Act as drafted fails to pass constitutional muster," U.S. District Court Judge Algenon Marbley in the Southern District of Ohio wrote in a … Read the whole story
by Laurie Sullivan
The lack of an alleged competitive search market in Britain prompted a class-action suit filed at the Competition Appeal Tribunal Tuesday, arguing that without … Read the whole story
by Wayne Friedman
Average national TV viewership has seen a slight 2% decline to a Nielsen average 1.53 million viewers on TNT, ESPN, ABC, ESPN 2 and … Read the whole story
by Steve McClellan
He most recently spent 8 years at Corus, where he was Chief Revenue Officer overseeing more than $1.5 billion in revenue. Read the whole story