You can register to read more brand case studies like this one by clicking this.The Challenge CBS Interactive was looking to do something that had never been done before during the Super Bowl: sell product during the game in real time. It wanted to leverage the growing percentage of people watching the game on a digital device.  The Execution Through a partnership with Kellogg’s Pringles, CBS Interactive and Innovid, an ad for Pringles chips that aired during the largest …

Secret also saw increased brand favorability and purchase intent.

People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.

The director of digital at A&W Restaurants will present a case study on building the cost-per-visit media plan at our Brand Insider Summit QSR Feb. 16 - 19 in Scottsdale, Arizona. We caught up with her earlier this week.