And the Oscar for friendliest fire-breathing monster goes to... Godzilla? Snickers will launch its latest "You're Not You When You're Hungry" ad during ABC's telecast of The Academy Awards. BBDO … Read the full story by Amy Corr

With the return tonight of NBC's "Hannibal," CBS' "The Good Wife" can no longer enjoy the distinction of being the only "basic-cable quality" drama on broadcast. Going forward, it must … Read the full story by Ed Martin

There are few categories where brand marks represent more than in athletic footwear, so when one of the fitness giants redoes it, it's kind of big news, and Reebok just … Read the full story by Joe Mandese

As far as consumers are concerned, multichannel shopping is old news. And many find mobile screens too small -- and retailers' m-commerce sites too clunky. They prefer to navigate e-commerce … Read the full story by Sarah Mahoney

Time Inc. has partnered with Google to launch a global programmatic advertising sales platform called the Time Inc. Global Exchange, The new platform, powered by Google's DoubleClick Ad Exchange, will … Read the full story by Erik Sass

The fate of "Maxim" has been up in the air ever since a planned sale to the Darden Media Group went off the rails last year, but now a new … Read the full story by Erik Sass

Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With this launch, relevant Promoted Accounts are … Read the full story by Laurie Sullivan

First nights are typically the worst nights for comedians who become hosts of late-night talk shows. Interestingly, former "Saturday Night Live" news reader Seth Meyers last night seemed right at … Read the full story by Ed Martin

Driven by a surge in demand for most electronic media, especially the digital kind, the confidence of advertisers and agency media buyers to increase their advertising budgets has reached its … Read the full story by Joe Mandese

A provocative report from ZenithOptimedia/Performics suggests that after the role of smartphones peaks, the dispersal of connectivity to an Internet of Things will make these personal devices obsolete. Maybe. You … Read the full story by Steve Smith

People in the U.S., U.K and Italy have taken the mobile-first zeitgeist to heart. Average time spent per person in those countries was far higher on smartphones than desktop computers … Read the full story by Mark Walsh

NBC News, which was an early adopter of "native" formats -- ads that are disguised to look like editorial content -- online, is bringing them to TV. In what it … Read the full story by Joe Mandese

A funny thing happened this week on the season's first two live editions of Fox's "American Idol." During the Tuesday and Wednesday two-hour shows, in which the top girls and … Read the full story by Ed Martin

Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has agreed to begin selling its linear … Read the full story by Tyler Loechner