COVER STORY
As far as audiences go, you probably couldn’t find a tougher crowd than the one Wikipedia Founder Jimmy Wales played to when he opened The Media Kitchen’s annual “Venture Capital Conference” in Lower Manhattan Wednesday morning. The standing-room-only auditorium was packed with some of the greatest skeptics the media world has ever seen: stoic ad … Read the full story by Joe Mandese
COVER STORY
MediaPost Weekend: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet at this point in time, there is very little brands can do to influence that directly. How should Madison Avenue think about the role of Wikipedia? Jimmy Wales: There are … Read the full story by Joe Mandese
CommentarySeconds after CBS made the announcement last Thursday that David Letterman will be retiring in 2015, reporters and critics who cover television were madly tweeting their thoughts about who should … Read the full story by Ed Martin
CommentaryAt first blush it looks as if CBS made a safe choice in Stephen Colbert to replace David Letterman. But we have an entirely new mystery to speculate about: Who … Read the full story by Ed Martin
NewsFor the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet … Read the full story by Laurie Sullivan
NewsEnding one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the pre-recessionary levels triggered by the financial … Read the full story by Luke Paul Mandese
- Commentary
It is fair to say that we pay pretty close attention to Silicon Valley and Alley. Perhaps we are even a little obsessed. Sure, the Valley/Alley matters. But they also … Read the full story by Maarten Albarda
- Commentary
Let's stop hashtagging everything! First of all, it only belongs on Twitter. It's not a universal punctuation mark. And it doesn't belong in front of every word of your post! … Read the full story by Gord Hotchkiss
CommentaryCodenomicon engineers and researchers at Google have discovered an Internet security flaw in OpenSSL, the open-source encryption technology used by an estimated two-thirds of Web servers, while testing its own … Read the full story by Laurie Sullivan
- Commentary
They had me at "Hasidic wedding." That's one of the rapid-fire jokes made during the opener of HBO's new comedy series, "Silicon Valley." Read the full story by
- Commentary
When people talk about the dystopian aspects of the Internet, they get it all wrong. Identity theft? Big deal. Cyberbullying? Pfft. Hate speech, snooping, piracy, porn? Bring it on. What … Read the full story by Bob Garfield
NewsThe self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. The guidelines mark the DAA's effort … Read the full story by Mark Walsh
NewsTwitter is about to start looking more like its arch rival -- Facebook. The microblogging service on Tuesday began rolling out a redesign of user profiles that bears a close … Read the full story by Mark Walsh
- Commentary
Facebook has rolled out a design update, and, if the comments in my News Feed are anything to go by, it's the end of the world. The new layout is … Read the full story by Kaila Colbin
- Commentary
Here's one for the "depressing but not particularly surprising" file: a new study by researchers at the University of Strathclyde, the University of Iowa, and the University of Ohio found … Read the full story by Erik Sass
NewsHow big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking our vital signs to displaying apps, … Read the full story by Mark Walsh
NewsThe selection comes after a global consolidation review that the client confirmed in January. OMD was the incumbent. The award also comes amid a time of consolidation within the European … Read the full story by Steve McClellan
NewsAmong those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms. Market research company Parks Associates says 86% of … Read the full story by Wayne Friedman
- News
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser could reach from 84% to 93% … Read the full story by Wayne Friedman
NewsSpeaking at MIPTV this week, the CEO of Publicis Groupe said that despite the dramatic and ongoing shift in dollars from analog to digital, there will always be a need … Read the full story by Larissa Faw
