COVER STORY
More than a hundred upfront, newfront, outfront and every-which-way-front presentations culminate this week as the major broadcast and cable networks unveil their 2014-15 programming schedules, and effectively, open up the sales gates for the upfront advertising negotiating season. Whether or not there is more or less scarcity in the supply of desired advertising opportunities remains … Read the full story by Staff Report
CommentaryWhen it comes to consuming media, there is nothing quite as inviting as a rock-solid broadcaster that remains true to its stated goals and delivers on them with reassuring consistency. … Read the full story by Ed Martin
- Commentary
Network sellers and buyers are gearing up for a big battle this upfront. But who will be the real leader? CBS says it is. For the 2013-2014 season, CBS posted … Read the full story by Wayne Friedman
CommentaryAs we head into upfront week, NBC remains in the opening slot of the week -- Monday morning -- which on the upside means its audience will be relatively fresh … Read the full story by Ed Martin
CommentaryAs far as new series are concerned, this has been a rather downbeat year for Fox and ABC. With so much room for improvement at both, I can't wait to … Read the full story by Ed Martin
- Commentary
According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media companies have double-digit increases versus a … Read the full story by Barry Lowenthal
NewsThe rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change the way Madison Avenue participates in … Read the full story by Luke Paul Mandese
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In the current upfront, TVGN, the former TV Guide Network, now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, has taken a different kind of … Read the full story by Wayne Friedman
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As more gets spent on original digital video, does the money come at the expense of original TV programming -- or from somewhere else in marketers' budgets? Read the full story by Wayne Friedman
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The number of upfront presentations is getting so crowded that some networks want to make sure their message gets out -- even in reruns. MTV, a day after its recent … Read the full story by Wayne Friedman
NewsJust days before Fox's upfront TV presentation -- as well as other TV networks -- 21st Century Fox executives continue to make a case for the Fox network to get … Read the full story by Wayne Friedman
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Will the TV upfronts see more structural changes -- making marketers pay for additional time-shifted programming -- from programs viewed beyond three days via TV homes own DVR units, advertising … Read the full story by Wayne Friedman
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Thinking about C7 this upfront? Only if the price is right. And don't worry -- this isn't about an industrywide change circa 2007. TV network ad sellers continue to pursue … Read the full story by Wayne Friedman
NewsAd executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. … Read the full story by Joe Mandese
NewsTwo years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more than 1 million subscribers. Programming from … Read the full story by Mark Walsh
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At its NewFronts presentation, PBS Digital made it crystal clear it came to play in the digital space, where, it appears, it's already gained a lot of traction with younger … Read the full story by P.J. Bednarski
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Its ambitious AOL On schedule dotes on heroes and life-changing moments, in a more or less agreeable way. Tim Armstrong positions AOL as a kind of standard-bearer for the online … Read the full story by P.J. Bednarski
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The online video NewFronts presentations began this morning with an "Odd Couples" one-two punch: The New York Times unveiling its expanding roster of video products and touting its expertise and … Read the full story by P.J. Bednarski
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America now is at the limit for cooking shows, and I say that just a few hours after enjoying a delicious waffle ice cream sandwich with espresso concoction made for … Read the full story by P.J. Bednarski
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With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the full story by P.J. Bednarski
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In the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher is assuming the role of disruptive … Read the full story by P.J. BednarskiGavin O'Malley
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How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the top YouTube video sites for advertisers … Read the full story by P.J. Bednarski
