In what likely is the first visible peek into the behavior of consumers using so-called “dark social”media, some first-of-its-kind data suggests that strikingly different patterns are emerging in terms of the way people consume -- and share -- media in “peer-to-peer” vs. public social media outlets. The data, which comes from 33Across’ Tynt platform, is … Read the full story by Joe Mandese
For a moment, let's not focus on the delicious irony of Buzzfeed breaking the second biggest news about The New York Times this week. The site -- which many a … Read the full story by Catharine P. Taylor
This week, I read a column about Ad Block being the new DVR. I read one about digital ad fraud, ad-supported piracy, and non-viewability. I read one about the dire … Read the full story by Kaila Colbin
Looking to extend CBS News assets more into the digital media age, CBS is working on a 24-hour digital news network. CBS CEO Les Moonves says the proposal is in … Read the full story by Wayne Friedman
What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that 19% of U.S. digital ad spend … Read the full story by Tyler Loechner
Close on the heels of the sudden, unexpected, and largely unexplained departure of executive editor Jill Abramson, a leaked internal memo from The New York Times Co. reveals that executives … Read the full story by Erik Sass
You hear publishing execs griping sometimes about ad blockers: browser extensions that strip the Internet experience of advertising, even YouTube and Facebook ads. But that griping's on the verge of … Read the full story by Joe Marchese
The Interactive Advertising Bureau is pushing to create a kind of interim path so that standards and specs that are used to deliver PC ads and different ones used for … Read the full story by P.J. Bednarski
Stateside, social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing a compound annual growth rate of 24%. BIA/Kelsey attributes the rapid increase … Read the full story by Gavin O'Malley
Food and condiments marketer H.J. Heinz has split its global media agency assignment between IPG Mediabrands and Omnicom Media Group, according to sources. The company, which began a review late … Read the full story by Steve McClellan
On Monday, MDC Partners put out a press release noting that company CEO Miles Nadal was shedding close to 40% of his shares in the company. MDC Shares fell 12% … Read the full story by Steve McClellan
Looking for that big investor play on TV stocks in this upfront market? You'll need to look harder. Perhaps the most identifiable TV stock -- that of CBS Corp. -- … Read the full story by Wayne Friedman
Removed from its big overall 18-49 win a year ago, CBS -- long known as one of the most consistent networks by TV marketers -- will work a slightly different … Read the full story by Wayne Friedman
The Pew Research Center weighs in today with a new report on the topic, predicting that the Internet of Things will be a reality by 2025, with the proliferation of … Read the full story by Mark Walsh
Am I the only one who can't keep "Orphan Black" and "Orange is the New Black" straight? What I know about both shows is that they're critically acclaimed -- and … Read the full story by Gary Holmes
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work with FreeWheel in launching a sell-side … Read the full story by Wayne Friedman
No new shows that NBC previewed at its event on Monday excited the crowd as much as the news of a significant bit of smart scheduling that will maximize the … Read the full story by Ed Martin
May 8, 2014 -- Some people swear they could feel an almost imperceptible disturbance in the media universe at just about 8:12 p.m. (ET) when Publicis announced an annulment of … Read the full story by Joe Mandese
Upfront week officially begins this morning with NBC's deluxe presentation of its 2014-15 schedule at New York City's Javits Center. What is the point of the traditional upfront week, with … Read the full story by Ed Martin
Now almost two years removed from its top spot as the highest-rated TV broadcast network among key advertising viewer groups, Fox will shake up its schedule for the 2014-2015 season … Read the full story by Wayne Friedman
Despite declining demand, new research suggests that tablets have cemented their status as essential consumer gadgets to become highly portable, always-on entertainment hubs. According to a new report from Flurry … Read the full story by Gavin O'Malley