COVER STORY
PASADENA, Calif. -- Amid the mainly
cycling-related booths surrounding the perimeter of the finish line at the big Amgen Tour of California bike race here, it was an entertainment marketer, 21st Century Fox, that had the longest lines.
A mob of fans, hangers-on, and local bike race teams ambled around the booth, located directly in … Read the full story by Wayne Friedman
Commentary
I spent a good chunk of yesterday at LUMA Partners' 6th annual Digital Media Summit. LUMA is made up of investment bankers focused on digital media -- and its founder, … Read the full story by Dave Morgan
News
Web site operators and mobile app developers should offer privacy policies written in short, jargon-free sentences, California Attorney General Kamala Harris says in a report. The document, "Making
Your PrivacyPractices … Read the full story by Wendy Davis
News
Bill Koenigsberg, president, CEO and founder, Horizon Media, is the new Chairman of the Board of the 4As, and the first chairman from a media agency to chair the 4As … Read the full story by Steve McClellan
News
AOL is pushing to become a dominant player in the emerging "programmatic TV" buying space, announcing yet another acquisition -- advanced TV audience targeting platform PrecisionDemand -- which will
be … Read the full story by Joe Mandese
Commentary
Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers are more likely to view
advertising … Read the full story by Skip Brand
Commentary
My father doesn't have a DVR, though he has a big- screen TV. Turning on his TV, he flips around perhaps once or twice -- and starts watching. "I stumble … Read the full story by Wayne Friedman
Commentary
"The Strategy" opens with Peggy standing in a Burger Chef parking lot. She's invading the window of a station wagon in an attempt to extract nuggets of research wisdom from … Read the full story by
News
With three nights left in the 2013-2014 broadcast year, NBC will win the 2013-2014 prime-time season -- its first seasonal win in 10 years. The Sochi Olympics contributed heavily to … Read the full story by Wayne Friedman
News
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed to make its disclosures more noticeable, the Better Business Bureau's National Advertising Division said. Read the full story by Wendy Davis
Commentary
Laura Henderson, associate director of media and communications at Mondelez International, believes "real-time marketers" in the social media space will look to move from static images overlaid with
text serving … Read the full story by Tyler Loechner
Commentary
A psychologist recommends that advertisers have mobile media wrong if they think it's just another screen. It is an extension of ourselves. Advertising as usual here is like inserting sponsor … Read the full story by Steve Smith
News
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower ad rates and provides Facebook with … Read the full story by Larissa Faw
News
MDC confirmed on Friday that CEO Miles Nadal had completed a deal to sell nearly 40% of his Class A shares in the company. BMO Capital Markets bought the 3.5 … Read the full story by Steve McClellan
Commentary
It is remarkable how much certainty there is in the world. For instance, consider the conventional wisdom of Jill Abramson's sudden departure from "The New York Times": Abramson was fired … Read the full story by Bob Garfield
News
AT&T has reached an agreement to buy the biggest satellite TV provider, DirecTV, in a cash and stock deal worth $48.5 billion. The deal, which had been in the works … Read the full story by Wayne Friedman
Commentary
For a moment, let's not focus on the delicious irony of Buzzfeed breaking the second biggest news about The New York Times this week. The site -- which many a … Read the full story by Catharine P. Taylor