Restaurant management and reservations platform OpenTable has launched a retail media operation, providing brands access to millions of diners through integrated, data-driven campaigns across its global platform. 

OpenTable says that through its reservations service it fills 1.9 billion seats across 60,000 restaurants each year amassing first-party data that brands can now access via display, email and experiential campaigns to drive awareness, product launches and more.  

Pilot partners included Diageo, Ghirardelli, and Cobra Beer. 

“We built OpenTable Media based on feedback from leading brands: how to genuinely connect with people who are already thinking about dining out," said Robin Chiang, chief growth officer at OpenTable. 

More on the new offering can be found here.