Some Oscar-nominated movies have seen a sharp rise in piracy since their nominations. Over $40 million has been lost from 2.04 million illegal downloads of big Oscar-nominated movies -- from … Read the full story by Wayne Friedman

The incumbent is Publicis Groupe's Starcom, which won the Darden assignment in 2010. Last year, amid a battle with disgruntled shareholders, the client sold its Red Lobster chain for $2.1 … Read the full story by Steve McClellan

The new approach is designed to better connect brand and consumer moods in a bid to make radio ads more effective. The agency plans to launch the new technology in … Read the full story by Larissa Faw

Word-of-mouth reached its second-highest levels in about 18 months at the end of the two weeks following the Feb. 1 game, the period during which it randomly chose customers to … Read the full story by Karlene Lukovitz

Looking to "stabilize" its local TV measurement, Nielsen has announced a number of new initiatives. The statistical technique will be used "to mitigate ratings fluctuations that are caused by panel … Read the full story by Wayne Friedman

Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its local TV measurement system: a process … Read the full story by Joe Mandese

The shift occurred just a year after American Legacy Foundation selected incumbent agency Mediacom, part of WPP, after what it then termed was a "comprehensive review." The selection of MDC's … Read the full story by Steve McClellan

The often volatile world of British journalism is being rocked by a fresh scandal, as "The Daily Telegraph" faces accusations from one of its former journalists that it whitewashed editorial … Read the full story by Erik Sass

Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven irrational exuberance has industry insiders talking. … Read the full story by Gavin O'Malley

The new agreement, which was approved by U.S. Bankruptcy Court Judge Alan Ahart late last month, is just the latest bizarre twist in the bankruptcy proceeding that began in September … Read the full story by Steve McClellan

On Tuesday, Facebook plans to unveil Product Ads -- a new format for brands to show off multiple offerings, and in some cases, their entire inventory. Facebook says the ads … Read the full story by Gavin O'Malley

The deal comes after nine months of collaboration between the parties. It will provide Havas clients with access to more than 5,000 publishers worldwide including some of the biggest names … Read the full story by Steve McClellan

Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue has slowed over the last five … Read the full story by Wayne Friedman

Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's clients "better adapt their content for … Read the full story by Steve McClellan

The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March … Read the full story by Erik Sass

Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the business operations, in order to sharpen … Read the full story by Karlene Lukovitz