Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and Zillow. An advertisement was used to … Read the full story by Laurie Sullivan
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month a year ago. Broadcast TV networks … Read the full story by Wayne Friedman
For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key metric of brand advertising, has for many been seen as … Read the full story by Dave Morgan
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total fund capital is 5 billion Japanese … Read the full story by Steve McClellan
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while … Read the full story by George Simpson
"Moone Boy" is an under-the-radar TV series if there ever was one -- originating in the U.K. and hiding in plain sight on U.S. public television. Whenever I watch "Moone … Read the full story by Adam Buckman
Microsoft's Bing and Yahoo made some changes to keep the search partnership "productive." The revised deal gives Yahoo the ability to enhance the search user interface on any platform from … Read the full story by Laurie Sullivan
Brand safety is promoted to the No. 1 topic of the moment as household names are embarrassed by their adverts appearing on inappropriate sites. For brands the message is clear, … Read the full story by Sean Hargrave
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm with attribution technology. Terms of the … Read the full story by Tyler Loechner
A social media communications management system from Forbes? Sure, why not! The business magazine turned digital media powerhouse and branding juggernaut is licensing its name and brand to SocialPort, a … Read the full story by Erik Sass
Horizon will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The agency's Los Angeles office will serve as the account leader. Read the full story by Larissa Faw
Some of ad technology's biggest players started in a garage. Now one of the sector's biggest is flipping the model and launching a "garage." In an effort to accelerate innovation … Read the full story by Joe Mandese
It was offered a carrot for several years, but today Google will feel the end of the European Commission's stick. It is now difficult to see how Google can operate … Read the full story by Sean Hargrave
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesday in trading on the New York Stock Exchange after declining Monday when Pivotal Research Senior Analyst Brian Wieser … Read the full story by Steve McClellan
What? The waitress is back, and Fugue State Don is still chasing her? Listen, Weiner, we have precious little time left. And although we know you love this dream stuff … Read the full story by
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not just with young viewers. There was … Read the full story by Wayne Friedman
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he had for WPP, Omnicom and Publicis, … Read the full story by Steve McClellan
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," according to one analysis. National TV advertising is forecast to dip 8.6% in the first quarter to $9.16 billion, … Read the full story by Wayne Friedman
WideOrbit, an ad management software firm that has been making a name for itself as a programmatic TV tech provider of late, on Monday announced the launch of WO Programmatic … Read the full story by Tyler Loechner
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites the rising chorus of agency kickback … Read the full story by Steve McClellan
You read about the Gawker story and got your dander up. The story I refer to was the item on Gawker about the item on BuzzFeed -- the righteous callout … Read the full story by Bob Garfield
The Federal Communications Commission will examine Verizon's use of supercookies for potential privacy violations. Verizon Wireless came under fire earlier this year from privacy advocates for using a tracking technology … Read the full story by Katy Bachman
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps like Meerkat and Periscope, since play … Read the full story by George Simpson