In response to the 4A's publication of its own, unilateral transparency principles, the Association of National Advertisers Friday issued a statement that called them "premature" and said they fail to … Read the full story by Joe Mandese
The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a study on the subject that is … Read the full story by Steve McClellan
In separate meetings, the shareholders of comScore and Rentrak voted to approve their proposed merger. Effective with the close of business Friday, Rentrak will become a wholly owned subsidiary of … Read the full story by Joe Mandese
IBM Interactive Experience (IBM iX), one of the largest global digital agencies, announced plans Thursday to acquire Resource/Ammirati for its creative expertise. The nearly 300-person Resource/Ammirati has a focus in … Read the full story by Jess NelsonLaurie Sullivan
Wednesday night, I spent an hour online with my new BFF, Oprah. Well, actually, she was connecting personally with me and the thousands of others listening in on the call … Read the full story by
I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of folks have been reacting to it, … Read the full story by Dave Morgan
Sony has completed most of the global media review it began last May. UM retained Sony Pictures Entertainment North America and MediaCom was awarded the client's global mobile and PlayStation … Read the full story by Steve McClellan
Online video distributor FilmOn X is not entitled to a compulsory cable license that would enable it to stream TV programs, a coalition of TV broadcasters argues in new court … Read the full story by Wendy Davis
Stoddart replaces Tom Bernardin, 62, currently chairman and CEO, who will remain chairman through June 2017. Stoddart will retain oversight of the agency's North America operations and will report to … Read the full story by Steve McClellan
I'm not sure how this crazy primary season has been for the nation, but it's been a marketing boon for news networks. Specifically, it has allowed them to burnish their … Read the full story by J. Max Robins
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting that Digital Ad Ratings are now available in DoubleClick Bid Manager and DoubleClick Campaign Manager. Last year, Nielsen expanded … Read the full story by Laurie Sullivan
The deal creates another big local TV station company -- 171 stations covering 100 U.S. TV markets. It will cover 39% of the U.S. -- the FCC's rule maximum for … Read the full story by Wayne Friedman
The San Francisco-based ArcTouch is known for creating custom experiences across phones and tablets, wearables, TV, homes and cars. The firm's 2015 gross revenues totaled $14 million. It will become … Read the full story by Steve McClellan
The ANA has proven what we all kind of knew -- ad fraud is crippling the industry and programmatic (and video!) are the new culprits on the block. Read the full story by Sean Hargrave
The Interactive Advertising Bureau pegs Russia's online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according to Boris Omelnitskiy, president of the … Read the full story by Laurie Sullivan
Netflix and Chill: It sounded innocent enough: a night of curling up on the couch in a Snuggie, with no plan other than some "Orange is the New Black" and … Read the full story by Gord Hotchkiss
Influential Wall Street analyst Brian Wieser has updated his outlook for the major agency holding companies he follows and boosted Publicis to a "buy" from a "hold" rating. "With current … Read the full story by Joe Mandese
In his speech at the annual leadership conference, IAB CEO Randall Rothenberg emptied his rhetorical gun at Adblock-Plus calling them an "unethical, immoral, mendacious coven of techie wannabes" and also … Read the full story by Randall Rothenberg
Fandom will provide original video, news and features, and curated content with a focus on entertainment, Jimmy Wales, founder of Wikia and Wikipedia, told IAB Annual Leadership conference attendees Monday. … Read the full story by Laurie Sullivan
It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in public-health history, it's plainly idiotic. Especially … Read the full story by Bob Garfield
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit at the 2016 IAB Annual Leadership Meeting Sunday to expand resources and drive support for data across the digital … Read the full story by Laurie Sullivan
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace and create a common language for … Read the full story by Tobi Elkin