NewsWith a data-driven marketing focus, the new shop has been named Hearts & Science. It will be overseen by Scott Hagedorn, the former CEO of OMG media agency PHD and … Read the full story by Steve McClellan
NewsThe appointments are the latest in a series of changes that began last December, when Publicis announced a corporate-wide restructuring that included a consolidation of its media agency brands under … Read the full story by Larissa Faw
NewsOver the past five years, total U.S. advertising has been averaging around 0.95% of GDP. Total U.S. advertising was around $165 billion in 2014, according to analysis by Bernstein Research … Read the full story by Wayne Friedman
NewsVerizon Communications will move forward with its bid for Yahoo's core businesses -- search, email, mobile, advertising and content portals -- as well as its stake in Yahoo Japan, according … Read the full story by Laurie Sullivan
- Commentary
Never does the outrage fail to outrage. Never do the media have the self control not to be manipulated. Because who can resist a conflagration? Read the full story by Bob Garfield
- Commentary
Armed with a yellow highlighter, and determined to distill the important insights in this important, almost 400-page book, I dove into the recently published "American Girls: Social Media and the … Read the full story by
- Commentary
While launching a mobile app has never been easier, getting anyone to notice has never been harder. The problem isn't access or tools or even quality; it's distribution. Read the full story by Josh Engroff
- Commentary
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes on a brand-advertising channel like TV? … Read the full story by Dave Morgan
NewsIn a surprise move, the ad industry's media ratings watchdog -- the Media Rating Council -- is poised to probe the people big brands hire to probe their agencies' media … Read the full story by Joe Mandese
NewsGreater clarity on rebates and agency business models is key to the level of trust between brands and media agencies, according to a new global survey by media management consulting … Read the full story by Steve McClellan
- Commentary
The FCC is seeking comment about whether certain types of tracking technology, including Verizon's infamous "supercookies," should be prohibited. Read the full story by Wendy Davis
NewsOpera Software cofounder Jon von Tetzchner emerged Wednesday to challenge Chrome and Firefox with a new browser called Vivaldi, supported by affiliate, as well as search functions from Bing, DuckDuckGo, … Read the full story by Laurie Sullivan
NewsWalmart confirmed today that it was talking to Haworth about possibly taking on the company's media agency assignment. That's unusual -- marketers rarely comment while discussions are taking place about … Read the full story by Steve McClellan
NewsIn a major spike for the sometimes troubled company, Twitter won the right against Verizon, Facebook, Amazon, and Yahoo to stream 10 Thursday Night football games while they are simultaneously … Read the full story by Wayne Friedman
NewsErin Johnson, chief communications officer at JWT, has urged a New York Court not to seal a video of a company meeting where Ex-CEO Gustavo Martinez allegedly made a joke … Read the full story by Steve McClellan
