The White House has thrown its support to the Federal Communications Commission's proposal to issue new set-top box rules aimed at enabling consumers to more easily watch television programs on … Read the full story by Wendy Davis
I'm at the counter and I've just ordered my coffee. "That'll be five bucks," says the lady at the register. I hold my credit card to the machine for a … Read the full story by Kaila Colbin
Apple is weighing its options to add search advertisements in its App Store. The ads would appear at the top of the search query results page in the Apple App … Read the full story by Laurie Sullivan
It's always heartening to dig up some historical pop cultural artifact, not only to try to understand its significance at the time, but also to see what it has to … Read the full story by
Every once in a while, someone says something that sends me off into never-never land. It happened recently when someone in the advertising industry said, "Where there's mystery, there's margin." Read the full story by Ted McConnell
The success of political advertising so far this year has turned conventional wisdom on its head, and the advent of digital media has put additional pressure on TV-heavy strategies. Never … Read the full story by Philip Rosenstein
NBCUniversal now joins other networks in offering "guarantees" that are not based on traditional Nielsen ratings, calling it a "new currency." NBC says it will guarantee "the targeted delivery of … Read the full story by Wayne Friedman
Pivotal Research Analyst Brian Wieser has issued a growth forecast for the major ad holding companies just ahead of their scheduled first-quarter reports. Despite some issues, including increasing labor costs … Read the full story by Steve McClellan
The Association of National Advertisers is asking the Federal Communications Commission for an additional two months to comment on proposed privacy regulations that would limit broadband providers' ability to engage … Read the full story by Wendy Davis
Yesterday a most damning, yet in my opinion poorly sourced, story appeared in the Financial Times. The story claimed BuzzFeed had missed its revenue target for 2015 and slashed internal … Read the full story by J. Max Robins
The Email Privacy Act is a bipartisan bill aimed at closing a loophole in the 1986 Electronic Communications Privacy Act that allows the government to use a subpoena to force … Read the full story by Jess Nelson
"The Daily Mail" owner is considering a bid for Yahoo's core assets, from search and email to mobile and video, but the company seems most interested in the news and … Read the full story by Laurie Sullivan
Gerald Levin, as far as I'm concerned, you've gotten a bad shake. The worst deal ever wasn't what you got from Steve Case and AOL, but the one Yahoo didn't … Read the full story by Bob Garfield
With a data-driven marketing focus, the new shop has been named Hearts & Science. It will be overseen by Scott Hagedorn, the former CEO of OMG media agency PHD and … Read the full story by Steve McClellan