COVER STORY
This story begins with Frank Zazza asking if I want a lift. Normally, that might not seem like an unusual offer, but seeing as we’re stepping out of the New York Athletic Club in the middle of a busy workday onto Central Park South, I’m thinking it’s probably easier for me to grab a cab, … Read the full story by Joe Mandese
- News
For Facebook, the change is part of a bold effort to establish Messenger as a communication hub of Facebook-like proportions. Already, Messenger boasts more than 900 million monthly active users. Read the full story by Gavin O'Malley
- Commentary
Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? You do not. Because some people … Read the full story by Bob Garfield
NewsThe agency's spot "Our America" shows Trump acting unprofessional during a news conference as a way to convey how words have meaning and actions have consequences. Read the full story by Larissa Faw
- News
Total TV time per day -- both live and time-shifted viewing -- in fourth-quarter 2015/first-quarter 2016 dropped only three minutes from the same period a year before. However, digital video … Read the full story by Wayne Friedman
- Commentary
Perhaps I'm not the right audience for these new Ashley Madison commercials, since I hold the (judgy, puritanical, overly binary?) belief that committed relationships are infinitely better without cheating. But … Read the full story by
CommentaryThis year, more than any other, the late-night shows are poised to squeeze the upcoming political conventions for every laugh they can get. Read the full story by Adam Buckman
NewsFox Networks Group recorded volume and pricing gains across its broadcast, cable and digital assets, across all platforms and devices, including VOD and online video. About 75% to 80% of … Read the full story by Wayne Friedman
- News
Omnicom's stock showed some volatility in pre-market trading this morning after announcing second quarter earnings that failed to meet analysts' estimates. Omnicom, the parent of agencies such as OMD, PHD, … Read the full story by Joe Mandese
NewsThe Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership with NBC. Read the full story by Tanya Gazdik
- Commentary
Facebook Live, like other streaming tools and social media platforms, quickly became another in a series of essential reporting outlets bringing the most crucial issues of our time up close … Read the full story by J. Max Robins
NewsThe Audience API helps brands retrieve demographic data across 10 user models, as well as at the intersection of a combination of any two. One input is a list of … Read the full story by Gavin O'Malley
- Commentary
The vast majority of people don't read privacy policies or terms of service when signing up for social networking services, a new study says. Read the full story by Wendy Davis
NewsPublicis Groupe has formed a new, as-yet-unnamed "entity" to to service Walmart. The relationship, which went into effect July 1, initially applies to Walmart's U.S. advertising and in-store creative, for … Read the full story by Joe Mandese
NewsCiting concerns that online ad fraud will result in higher prices for consumers, two lawmakers are asking the Federal Trade Commission what steps it's taking to address fake traffic on … Read the full story by Wendy Davis
NewsDespite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets for WPP, Publicis and Interpublic and … Read the full story by Joe Mandese
NewsA 14-year-old boy who says he encountered racy material on Snapchat has filed a potential class-action lawsuit against the company. Read the full story by Wendy Davis
- Commentary
Earlier this week, my Verizon Fios, my lifeline, the light of my life, the fire of my writing (such as it is) died. Over the next four days, I experienced … Read the full story by
CommentaryIn my last post here, I exploited one of my go-to column idea generators -- a Google News index -- to analyze how the news media have been playing the … Read the full story by Joe Mandese
NewsAugmented reality and virtual reality are gaining traction with investors, but that might not translate to immediate demand in the agency world. Over the last year, investment in augmented reality … Read the full story by Chase Martin
