The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of lack of transparency in the advertising … Read the full story by Joe Mandese
The Association of National Advertisers is praising the FCC's decision to delay voting on a proposal to allow consumers to replace cable boxes with apps. Read the full story by Wendy Davis
"Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it? Read the full story by
The two firms had been in talks since April, shortly after the agency relinquished the Target account, which was taken over by GroupM (which acquired a 49% stake in Haworth … Read the full story by Steve McClellan
The cable industry got a reprieve today when the Federal Communications Commission delayed a vote on a proposal that would have enabled consumers to shed expensive cable boxes. Read the full story by Wendy Davis
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has a hidden, possibly unjustified, cost. Not … Read the full story by Ted McConnell
Nielsen this morning announced a plan to begin introducing portable people meter (PPM) measurement to its local market TV ratings service for both "in-home" and "out-of-home" viewing in 2017. Nielsen … Read the full story by Joe Mandese
An ugly premise begets an equally unattractive TV show. While watching the first two episodes of "Westworld," in advance of its premiere this weekend, the word "valueless" occurred to me … Read the full story by Adam Buckman
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV inventory in much the same way … Read the full story by Joe Mandese
News Corp announced a $10 million investment in AppNexus. And with that, the ad-tech giant's IPO drumbeat just got a little louder. Read the full story by Tobi Elkin
Now, just weeks after ousting the CEO of Viacom, controlling shareholder National Amusements is looking for a possible merger of its other big media company -- CBS. Read the full story by Wayne Friedman
Two networks are claiming victory in Week One of the new fall season. This is confusing to a TV columnist, if not to others. They can't both be right, can … Read the full story by Adam Buckman
"We felt that the amount of product testing we do just didn't get as much love as it should in our marketing," Columbia's Scott Trepanier tells "Marketing Daily." The new … Read the full story by Sarah Mahoney
The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London -- to service the account. The … Read the full story by Steve McClellan
The first presidential debate between Hillary Clinton and Donald Trump came in as expected: Strong TV viewership, with an estimated record total 84 million Nielsen measured viewers watching the event … Read the full story by Wayne Friedman
Siding with the FTC, a federal appellate court ruled that the affiliate marketing company LeadClick is responsible for fake news sites that promoted weight-loss products. Read the full story by Wendy Davis
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed to guide brand clients in today's … Read the full story by Steve McClellan
Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was either short-lived or not true in … Read the full story by Bob Garfield
In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). Even among younger 18-24 users, traditional … Read the full story by Wayne Friedman
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know them so well. For those of … Read the full story by Gord Hotchkiss
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to address brands' growing need to reach … Read the full story by Tobi Elkin
If there's one thing you can count on like clockwork each fall, it's Advertising Week in New York. This year there are hundreds of events sponsored by companies, trade organizations … Read the full story by Tobi Elkin
Yahoo was hit with a wave of class-action suits late last week, after it revealed that hackers stole information associated with half a billion accounts. Read the full story by Wendy Davis