COVER STORY
It may not be possible to pinpoint the exact moment that media fragmentation reached its tipping point -- when more content was being produced than people had attention to spend with it -- but for some, the launch of the Fox television network 30 years ago was at least an important milestone. Yes, cable TV’s … Read the full story by Joe Mandese
NewsCorporate compliance execs, cover your ears. Ad execs receive holiday gifts from suppliers at this time, and judging by the response of 350 advertiser and agency executives to an informal … Read the full story by Joe Mandese
Commentary'Twas the night before Christmas, when all through the house, not a creature was stirring" ... except for two hours of murder on CBS and Ultimate Fighting on Fox! Read the full story by Adam Buckman
- Commentary
"I will be so presidential, you won't believe it," President-elect Trump famously said, regularly, over the course of his campaign. But that pivot has yet to arrive. Read the full story by
- News
Apparently, Facebook is not the only social giant with an ad measurement problem. Due to a software glitch, Twitter just admitted to overstating the frequency with which video ads are … Read the full story by Gavin O'Malley
NewsTV networks had a solid advertising fall -- all due to big upfront advertising deals made in the summer. Five broadcast networks were a collective 4% higher in national TV … Read the full story by Wayne Friedman
- Commentary
Jared Kushner is hoping to sell the 'New York Observer,' the weekly newspaper he bought a decade ago. A sale would allow Kushner to focus on his new role as … Read the full story by Erik Sass
NewsPublicis media agency Starcom will manage the Fiat Chrysler business across APAC, China and Europe, following a formal review that included incumbent Maxus. The assignment has an estimated 600 million … Read the full story by Larissa Faw
NewsThe U.S. ad marketplace is winding down on an expansionary note, turning in its biggest November ever, according to the latest installment of the Ad Market Tracker, a collaboration of … Read the full story by Joe Mandese
- News
Software corporation Oracle says in a new FCC petition that the broadband privacy order "hands a clear victory to Google by hamstringing ISPs." Read the full story by Wendy Davis
- Commentary
FCC Commissioners Ajit Pai and Michael O'Rielly said this week that they intend to revisit the net neutrality rules as soon as they can. Read the full story by Wendy Davis
- News
Upfront revenues for November for the 2016-2017 TV season are up 9% versus November 2015, with broadcast revenues 5% higher than a year ago and cable networks adding 13%. Read the full story by Wayne Friedman
- Commentary
It's been six weeks since the election, but the media are still buzzing about "fake news" and debating the extent to which it caused Hillary Clinton to lose the presidency. … Read the full story by Gary Holmes
- News
The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements to HTML5 and JavaScript. But the … Read the full story by P.J. Bednarski
- Commentary
If you were standing at a moderately busy bus stop, chances are somebody else waiting with you would be smarter than the president-elect of the United States. That's why I … Read the full story by Gord Hotchkiss
- News
November witnessed the lowest increase in digital media spending in the last seven years, contributing to a slight 1% overall ad market decline for the month. Read the full story by Wayne Friedman
NewsAll four of the major holding companies -- WPP, Interpublic, Omnicom and Publicis Groupe -- have now acknowledged that subsidiaries within their respective folds have been subpoenaed by the U.S. … Read the full story by Steve McClellan
- News
Traditional media will see a 6% decline in advertising next year, due to unfavorable comparisons for TV networks and stations in 2016, and poorer-than-expected newspaper results. Digital media will continue … Read the full story by Wayne Friedman
- Commentary
Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my kitchen. Read the full story by Bob Garfield
- Commentary
Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete with gas lamps on the sides … Read the full story by
NewsPublicis Groupe is the latest holding company to confirm that one of its operating entities has been subpoenaed by the Department of Justice concerning its investigation into commercial production practices … Read the full story by Steve McClellan
