Nearly six years ago, the kids TV marketplace was shaken when Nickelodeon suddenly experienced a massive and inexplicable audience decline. Not surprisingly, the brass at parent Viacom pointed their fingers at Nielsen, implying that the drop wasn’t necessarily a change in viewing behavior among kids, but was due to the methods that Nielsen uses to … Read the full story by Wayne Friedman
Humans might continue to argue about the need for 51% of the population to celebrate A Day Without a Woman, as part of International Women's Day, or even to require … Read the full story by
Which is more surprising -- the fact that total daily viewing time on YouTube is poised to surpass all of U.S. TV, or the suggestion that YouTube isn't profitable yet, … Read the full story by Adam Buckman
News Item: Under siege from Democrats and fellow Republicans about Attorney General Jeff Sessions' false confirmation-hearing testimony, President Trump took to Twitter over the weekend to change the subject, accusing … Read the full story by Bob Garfield
After an investor group led by former Warner Music Group CEO Edgar Bronfman Jr. withdrew its bid to acquire Time Inc. this week, another bidder has been revealed. That group … Read the full story by Sara Guaglione
Turns out that Walmart is feeling a little differently about itself nowadays. Based on my experience that night, there appears to be a push to upscale the brand a bit. Read the full story by Larry Dobrow
Amazon reports that based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal length of the video advertisement at … Read the full story by Laurie Sullivan
It's coming. The "futurists" are saying that the hype about artificial intelligence is real. The reason, according to Andrew Ng, chief scientist at Baidu, is that AI is no long … Read the full story by Scott Gillum
The service, called Connected Home, will use the company's home panel -- more than 12,500 U.S. homes -- to deliver usage insights into computers, mobile phones, tablets, streaming sticks, smart … Read the full story by Wayne Friedman
The NCAA Men's Basketball Tournament continues to score steady gains in national TV revenues. Kantar Media says "March Madness" generated $1.24 billion in national TV advertising spending in 2016 on … Read the full story by Wayne Friedman
Hill Holliday's new Brand Edge Index report, based on thousands of consumer survey respondents, found that niche brands and disruptive brands frequently outrank longstanding first-to-market brands and that awareness doesn't … Read the full story by Steve McClellan
The U.S. ranked No. 7 among the world's "best countries" but remained the No. 1 "most powerful" country, just ahead of No. 2 Russia. The slip in its overall ranking … Read the full story by Joe Mandese
Privacy advocates and consumer groups are urging the FCC to retain tough new regulations that could limit broadband providers' ability to use data about their subscribers' Internet use. Read the full story by Wendy Davis
CBS says entertainment shows have grown on average 54% versus Nielsen live-program-plus-same day ratings.Through 13 weeks of this TV season, "The Big Bang Theory" rose 67% to 24.4 million viewers, … Read the full story by Wayne Friedman
A significant number of the world's largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by a leading Wall Street equities firm. Describing … Read the full story by Joe Mandese