COVER STORY
After years of television networks becoming increasingly niche, Viacom is spiking one of its most targeted brands in pursuit of a broader audience by leveraging its flagship studio name, transforming young adult male-oriented Spike into The Paramount Network later this year. This will mark the first time that Viacom has leveraged the Paramount name as … Read the full story by Wayne Friedman
- Commentary
Earlier in the week, I posted this snarky joke on social media: "The CEO of United just sent Sean Spicer a huge fruit basket, regifted from Pepsi." Read the full story by
CommentaryWhen a controversy erupted this week on Wednesday night's episode of "Survivor" over the outing of a transgender contestant, millions asked the same question: Is that show still on? It … Read the full story by Adam Buckman
- Commentary
It's time for a gut check. There are those who saw the spot as somehow exploitative and/or trivializing of serious social issues, such as racial justice, religious freedom, women's rights, … Read the full story by Bob Garfield
NewsHavas Group has appointed Peter Mears Chief Operating Officer for its network of media agencies, effective immediately. In this newly created role, Mears will oversee operations and strategy of all … Read the full story by Steve McClellan
- News
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud -- the big in-store/consumer purchasing data service -- to provide data-driven linear TV advertising deals. "It's first … Read the full story by Wayne Friedman
NewsContinuing to challenge Facebook's ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. The point is to help advertisers reach … Read the full story by Gavin O'Malley
- News
"Google, how can a clever idea go wrong?" Read the full story by Thom Forbes
CommentaryFox wants your help in its fight against Spectrum. Should you give it to them? Answer: No. Read the full story by Adam Buckman
- Commentary
Federal Communications Commission Chairman Ajit Pai's plan to repeal the net neutrality rules isn't sitting well with Silicon Valley. Read the full story by Wendy Davis
NewsIn terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time, according to an analysis of the first 99 days … Read the full story by Joe Mandese
- Commentary
Republicans in Congress who backed a repeal of the broadband privacy rules are now asking the FCC to police Internet service providers' data policies. Read the full story by Wendy Davis
NewsBankrupt tech incubator Quirky and other marketers who are suing Facebook over inflated video metrics shouldn't be able to proceed, the company says. Read the full story by Wendy Davis
- News
The service will combine Nielsen Portable People Meter (PPM) technology to measure OOH viewing and its national TV ratings panel. Nielsen says this will be "providing clients with actionable data … Read the full story by Wayne Friedman
NewsFCC Chairman Ajit Pai reportedly wants broadband providers to voluntarily promise to follow open Internet principles. Read the full story by Wendy Davis
