Research now suggests that overall, P&G cut the number of sites it ran ads on this year by 69%, after Chief Brand Officer Marc Pritchard called out the industry for … Read the full story by Laurie Sullivan
Just when the agency holding companies thought that the worst of the pitch avalanche was behind them, we find ourselves in a second wave. And this second wave (2017/2018) actually … Read the full story by Maarten Albarda
This is just a great idea for a reality show: Real job candidates going through the interview process, after which one of them will get the job. Read the full story by Adam Buckman
"We already have about 10,000 people working on safety and security, and we're planning to double that to 20,000 in the next year to better enforce our Community Standards and … Read the full story by Gavin O'Malley
In advertising, we discover data, nurture it, harvest it, organize it, analyze it, and sell it. Still, there's a nagging question: Are we baking a marvelous cake with not-so-marvelous ingredients? … Read the full story by Ted McConnell
Very important artificial intelligence research was presented last week at the Oaklins Desilva+Phillips 2017 Dealmakers AI Summit, an elite invitation-only event in Manhattan to which a friend wrangled plebeian me … Read the full story by Mike Azzara
Amazon didn't respond to queries, but sources noted that Mediabrands issued an internal memo about the news today. Read the full story by Steve McClellan
Democrats on the House Intelligence Committee have released some of the Russian Facebook ads that ran during the last election. Read the full story by Wendy Davis
During the second day of testimony before a Senate committee, the Big 3 digital platforms shed more light on on how effective Russian operatives were in influencing the U.S. Presidential … Read the full story by Joe Mandese
Sexual harassment has been a huge topic ever since the allegations against Harvey Weinstein began trickling into the news, and then became an avalanche. Read the full story by Adam Buckman
The Media Rating Council (MRC) Tuesday afternoon announced it revised its mobile in-app and mobile web measurement guidelines in conjunction with the IAB Tech Lab and the Mobile Marketing Association. … Read the full story by Joe Mandese
Asked by Senator Joe Manchin whether their organizations allow Russia's RT network to "buy space or advertising on your accounts," only one of the Big 3 digital platforms said it … Read the full story by Joe Mandese
If you're like me, you've probably been scratching your head to divine the master plan behind a series of curious diversification plays made by TV, radio and digital audience measurement … Read the full story by Joe Mandese
To cut costs, Conde Nast is ending Teen Vogue's print run. The publisher has also enacted a hiring freeze, cutting 80 jobs - about a 2.5% reduction of its 3,000 … Read the full story by Sara Guaglione
GroupM veteran Lindsay Pattison has been appointed Chief Transformation Officer at parent company WPP. She will retain her duties as head of transformation at GroupM as she expands the role … Read the full story by Steve McClellan
"A solution to this problem will only be effective if every participant in the ecosystem works together to address it," the Internet Association said Tuesday. Read the full story by Wendy Davis
Not since the missing 18-1/2 Nixon tape minutes has more attention been paid to a lapse in Presidential media than when President Donald Trump's Twitter account went down for 11 … Read the full story by Joe Mandese
When the media talks about social media and the impact hate speech and Russian political tactics are having on civil society, they list the best-known social networks. However, one of … Read the full story by Steven Rosenbaum
When I talk about artificial intelligence, I think of a real-time Venn diagram in motion. One side is the sphere of all human activity. This circle is huge. The other … Read the full story by Gord Hotchkiss
Accounts connected to the Russian "troll farm" Internet Research Agency spent $4,700 on Google ads during the 2016 election cycle, the company said Monday. Read the full story by Wendy Davis
NBCUniversal is touting its two big sports events next year -- the Winter Olympics and the Super Bowl -- and posting strong advertising gains, estimated to be north of $935 … Read the full story by Wayne Friedman
DNAinfo and Gothamist are dead, and 115 employees are out of work. The billionaire owner of the local news sites, Joe Ricketts, pulled the plug just a week after employees … Read the full story by Sara Guaglione
Catfishing doesn't just exist in the world of online dating. Ad buyers have been caught, too, purchasing inventory for what they think are premium sites, when in reality the ad … Read the full story by Kenneth Suh
"A concrete injury standard creates predictability for businesses and consumers while also protecting consumers who have legitimate claims of injury," the IAB, American Advertising Federation, American Association of Advertising Agencies, … Read the full story by Wendy Davis