While the advertising world continues to make giant strides toward gender equality, there is an emerging yet unfortunate side effect. Male talent often avoids working for female agency leaders when they have other options. This finding isn't necessarily widespread; men still dominate the top ranks. And many female-led agencies say they don’t see this problem … Read the full story by Larissa Faw
Interpublic Group's The Martin Agency, roiling amidst a sex harassment scandal, has replaced its CEO Matt Williams. The incoming CEO is Kristen Cavallo, who is returning for a second tour … Read the full story by Steve McClellan
"The final weeks of this holiday season will be critical as delivery deadlines approach and consumers are driven back to the stores to complete their shopping." Read the full story by Sarah Mahoney
This is what happens when you put reality-TV stars in the White House -- they can only be dragged out kicking and screaming. Read the full story by Adam Buckman
At a contentious meeting, the FCC Thursday morning voted 3-2 to repeal the net neutrality rules. The new "Restoring Internet Freedom" order revokes the 2015 net neutrality rules, which reclassified … Read the full story by Wendy Davis
FCC Commissioner Michael O'Rielly said Thursday that fears over bad publicity would keep broadband providers from blocking or throttling content. Read the full story by Wendy Davis
Following weeks of speculation, The Walt Disney Co. this morning announced a deal to acquire the bulk of 21st Century Fox -- including its studios, cable networks and international assets … Read the full story by Joe Mandese
Targeting works -- which, by the way, is why everyone does it, and continues to do it. Just check the stock price of Criteo -- or Google, for that matter. Read the full story by Ted McConnell
MadHive -- which develops blockchain technology for media and advertising, along with The Mad Foundation -- will generate the sale of "Mad tokens," a cryptocurrency to support an open blockchain … Read the full story by Laurie Sullivan
Over the last few weeks, as I watched various agency presentations, it was amazing to see pdf pages from marketers' briefs come to life in ideas, proposals, and demonstrations of … Read the full story by Maarten Albarda
Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie "The Greatest Showman" -- pushing the … Read the full story by Wayne Friedman
A Cleveland block party is the place to be on Sunday, Dec. 17 as "Christmas Story" fans convene to watch Fox's live musical production on two giant outdoor screens. Read the full story by Adam Buckman
We may never know the role paid media played in the outcome of Alabama's Senate race, but we do know it likely was one of the most media-contested races of … Read the full story by Joe Mandese
As promised, I'm picking up the thread from last week's column on why we seem OK with trading privacy for convenience. The simple -- and most plausible -- answer is … Read the full story by Gord Hotchkiss
This concept originally launched in Chicago two years ago to explore "current and future trends" by incubating experiences like a graffiti artists-in-residence, concerts from rappers and up-and-comers, a micro-content studio … Read the full story by Larissa Faw
I realized how disconnected I am from live television a few weeks ago, when I sat down to watch HBO's autism benefit and had no clue how to watch HBO … Read the full story by Gary Holmes
As part of a new, overall five-year deal, Verizon will pay about $2.5 billion -- $500 million per year -- according to reports. That's about twice the per-year price of … Read the full story by Wayne Friedman
The invite is part of a new editorial series called "We're Here to Stay," which features stories on the nearly 800,000 undocumented immigrants who came to the U.S. as children. … Read the full story by Sara Guaglione
The California Milk Processor Board (CMPB) is moving its entire advertising account from Goodby, Silverstein & Partners -- creators of "got milk?" -- to agency Gallegos United. Read the full story by Larissa Faw
CBS's proposed new version of "The Twilight Zone" will never equal the greatness of the original. Read the full story by Adam Buckman