At a time when advertisers and consumers have entered an ad-blocking arms race and regulatory changes could make it even more difficult to identify and target consumers, Havas is betting … Read the full story by Joe Mandese
While TicToc is the latest example of the agency's innovation output, Big Spaceship has long used its unique understanding of culture to shape how people use new media. It has … Read the full story by Joe Mandese
The best reason for recognizing TMK as MediaPost's Social Media Agency of the Year is how it has integrated social into its programmatic stack. The agency transformed programmatic display and … Read the full story by Joe Mandese
Fox has taken the boldest step yet to create even more premium value by reducing advertising exposure and ideally, getting brands to pay more for it. The willingness to embrace … Read the full story by Joe Mandese
For doubling down on creative media with its new R&D Lab and for helping brands devise innovative messages over the past year, MullenLowe Mediahub has once again been named MediaPost's … Read the full story by Steve McClellan
As one of the most successful global search agencies, Merkle is expanding its Amazon practice beginning in January 2018, creating a subdivision to support brands that want to take products … Read the full story by Laurie Sullivan
Mobile has become part of R/GA's DNA. It's in all the work," says Vice Chairman and Global Chief Creative Officer Nick Law. That "work" spans storytelling, systems design, and product … Read the full story by Gavin O'Malley
In a year when many of Madison Avenue's top holding companies seemed to retrench -- backing off innovation and visionary industry leadership to protect their flanks amid disruptive forces, including … Read the full story by Joe Mandese
In marketing and media today, disruption is so constant, so fast and so furious, that it is the status quo. Yet the most disruptive force in the business today is … Read the full story by Jack Feuer
Procter & Gamble has always commanded the attention and respect of media, agencies and competitors. But its voice and impact -- in the person of Chief Brand Officer Marc Pritchard … Read the full story by Karlene Lukovitz
Vision, innovation and leadership show up in many places in the media industry -- but not necessarily at noble, well-intentioned or transparent companies. Normally, we don't get to see the … Read the full story by Joe Mandese
Following its CES announcements, Ford Motor Company is increasing its mobility initiatives with a pair of acquisitions and some internal reorganization. To speed the growth of its mobility services, the … Read the full story by Chuck Martin
Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again questioning the wisdom of those ever-growing … Read the full story by Maarten Albarda
The ad features a cover of "Stand By Me" recorded by Skylar Grey specifically for the ad. A portion of proceeds from the single will go to the American Red … Read the full story by Karlene Lukovitz
If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV advertising DOES have a marketing problem. Read the full story by Dave Morgan
The appointment reunites Seiler with Nick Brien, who recently joined DAN as CEO of its Americas operations and who brought Seiler abroad for the new brand solutions post. Read the full story by Steve McClellan
Among four TV networks -- CBS, NBC, Fox, and ESPN (not including the NFL Network) -- advertising revenue inched 1.2% lower to $2.42 billion. SMI says it was the first … Read the full story by Wayne Friedman
Pitch activity has gotten off to a unusually strong start this year as marketers continue to focus on their advertising ROI. But as Procter & Gamble is demonstrating, there are … Read the full story by Richard Whitman
"Good evening, everybody. It may be time to declare war outright against the deep state and clear out the rot in the upper levels of the FBI and the Justice … Read the full story by Joe Mandese
The latest version of Google Chrome with autoplay and ad blocker became available through Google Play on Wednesday for devices running Android mobile, but there is still a way to … Read the full story by Laurie Sullivan
The denial came Tuesday after an anonymous author sent letters to the Groupe weeks ago claiming that Publicis illegally rejiggered its revenue without disclosure. Analysts also received the missives. Read the full story by Larissa Faw
The subscription video service plans to grow marketing costs to $2 billion this year from $1.3 billion in 2017. However, TV is still a tiny part of Netflix's marketing revenues. Read the full story by Wayne Friedman
Netflix has been a disruptive, revolutionary force in many ways, but what's particularly interested me from a PR perspective is how it's refused to play the old "bragging rights" game. … Read the full story by Gary Holmes
Why do we build the tools we do? What's revolutionary is that we've finally found a way to decentralize trust -- which runs against the very nature of how we've … Read the full story by Gord Hotchkiss
Time will tell whether the miniseries about the siege of Waco, Texas will be typical of the new network's offerings -- or will represent some sort of rare exception. Read the full story by Adam Buckman
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, all based on real events. Read the full story by Larissa Faw
In a surprise move, News Corp. Executive Chairman Rupert Murdoch is calling on the major digital publishing gateways -- specifically Facebook and Google -- to begin providing "carriage fees" for … Read the full story by Joe Mandese
Video is fraught with possibilities, potential, and import. And yet, today it's mostly a collection of false starts and half-measures. Why? Video is trapped in a economic model of the … Read the full story by Steven Rosenbaum
Despite the continued entrance of consultancy shops, like Accenture and IBM, Roth says IPG has only competed with them on an isolated basis. "They do something different than we do," … Read the full story by Larissa Faw
You won't need your wallet or credit cards but you do need a special Amazon Go app to get into the new convenience store that's opening to the public in … Read the full story by Thom Forbes
National TV declines worsened to a 7% drop in the last month of the year from November's 2% slip. For the fourth quarter, national TV fell 4%. Digital saw a … Read the full story by Wayne Friedman
As an investor in AI, I'm sensitive to the narrative that technology is subtracting humanity from our interactions. As the story goes, we've become so efficient at delivering exactly the … Read the full story by Sarah Fay