"Mr. Zuckerberg's testimony is necessary to gain a better understanding of how the company plans to restore lost trust, safeguard users' data, and end a troubling series of belated responses … Read the full story by Wendy Davis
I guess we have to talk about Facebook first. I was astonished to catch a recent Facebook Live broadcast in which Vice President Global Marketing Solutions Carolyn Everson hosted a … Read the full story by Maarten Albarda
If what Mark Zuckerberg disclosed late Wednesday is true, then the Trump presidential campaign worked with illegally gotten personal data of 50 million Facebook users. Read the full story by Joe Mandese
Browser software marketer Mozilla "is pressing pause" on its Facebook advertising, the company said late Wednesday, following days of news coverage about the breach of 50 million Facebook users' data … Read the full story by Joe Mandese
News that Cambridge Analytica obtained data about 50 million Facebook users has reportedly prompted the FTC to investigate whether the social networking service violated a consent decree. Read the full story by Wendy Davis
Due to big tariffs against other countries that are coming, major market indexes were hit with steep 2.5% to 3% declines on Thursday -- with media stocks with caught in … Read the full story by Wayne Friedman
Interpublic's Magna unit this morning revised its U.S. ad-spending growth forecast for 2018 up by half a percentage point to 5.5%. The release comes a day after Publicis Media CEO … Read the full story by Joe Mandese
Years of avoiding their fair share of tax means a 3% sales tax is a necessary last alternative. Read the full story by Sean Hargrave
Promising a "New Deal for Consumers," the EU wants to extend its protection laws to tech suppliers that receive data instead of payment. Read the full story by Ray Schultz
More robots are going to work at Walmart, using artificial intelligence shelf-scanning technology to track inventory. Read the full story by Chuck Martin
TV advertising can be made much better: better for brands, for networks, for viewers. But this won't happen until TV advertisers speak directly to TV ad sellers. With a new … Read the full story by Dave Morgan
Google is working to build out a distributed digital ledger built on blockchain technology that will allow third parties such as publishers and advertisers to post and securely verify advertising … Read the full story by Laurie Sullivan
Magna's new outlook calls for digital to become the majority of U.S. ad spending some time this year. But the other side of that story is the erosion of TV's … Read the full story by Joe Mandese
"The privacy and personal, sensitive information of 50 million people is now at high risk for identity theft and compromise, and will continue to be at risk," Maryland resident Lauren … Read the full story by Wendy Davis
Sales and marketing are people-oriented businesses built on relationships. Unfortunately, a lot of these relationships are "fake," meaning your associates don't have much interest in you as a person, but … Read the full story by Cory Treffiletti
If advanced audience-targeting platform Cambridge Analytica was -- as critics have charged -- used as a form of "weaponized propaganda" during the 2016 U.S. presidential campaign, then Facebook was its … Read the full story by Joe Mandese
A state bill in California wants to push public schools to teach students how to identify fake news -- as well as understanding growing digital citizenship and media literacy. Read the full story by Wayne Friedman
Amazon's awards-based ad technology drops the price of an item as a consumer views an ad for the product. Read the full story by Laurie Sullivan
The Media Rating Council is looking at raising the bar on video ad impressions to "100%" viewable, and has issued an RFP for research to support it, as well as … Read the full story by Joe Mandese
Cities are perhaps the best example of how complex adaptive systems can work in the real world. As the world becomes a more complex and connected place, they may be … Read the full story by Gord Hotchkiss
Question-and-answer site Quora has expanded its advertising platform with List Match Audiences, a new advertising feature that helps marketers target Quora users via their email address. Read the full story by Jess Nelson
The transformation of television into a fractured platform with hundreds of shows seeking loyal niche audiences means we no longer have a common TV culture, but it does give us … Read the full story by Gary Holmes
"Cambridge Analytica was able to use Facebook-developed and marketed tools to weaponize detailed psychological profiles against tens of millions of Americans," Sen. Ron Wyden says. Read the full story by Wendy Davis
Reddit CEO Steve Huffman arrived at SXSW with a difficult mission. Having just been drawn into the federal government's Russian election investigation, he was anxious to be open and transparent, … Read the full story by Steven Rosenbaum
Upfront season has only just begun, and the empowerment of women has already taken center stage as an upfront theme. Read the full story by Adam Buckman
Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation privacy rules goes into effect May … Read the full story by Laurie Sullivan
"We are regretfully taking craigslist personals offline," Craigslist stated Friday. "Hopefully we can bring them back some day." Read the full story by Wendy Davis
"They're making it clear how they feel" in a letter to the President. But, "I haven't seen an ad highlighting the DACA situation." Read the full story by P.J. Bednarski
The "Bound by Nothing" campaign includes a new logo, a new suite of products, as well as a 90-second anthem video. Read the full story by Larissa Faw
With a new service, the GroupM shop vows to deliver a viable media plan in 24 hours or your money back. Read the full story by Larissa Faw