The industry leader, who turns 69 this summer, established the first spinout of a standalone media agency, MediaVest, in 1993 and joined WPP in 1999 to serve as the first … Read the full story by Larissa Faw
Under the Advertiser Protection Bureau, agency groups will work together for the good of all the brands they serve by notifying each other when they see any brand ads -- … Read the full story by Larissa Faw
Wren has been president of Omnicom since 1996 and CEO since 1997 and has served as a director since 1993. He is considered a lifer, who was part of the … Read the full story by Larissa Faw
Cynics might say this week's "Time" magazine cover reflects some austerity on the part of new parent Meredith, which is also rumored to have the venerable newsweekly on the block. … Read the full story by Joe Mandese
Reflecting marketers' strategic push to bypass conventional advertising and media-buying, so-called "content marketing" has grown into a $16 billion global industry. In the U.S., consumer content marketing has grown to … Read the full story by Joe Mandese
On the eve of its first round of playoffs, the NBA says it had its most-viewed TV season in five years -- 8% higher than a year ago. The top … Read the full story by Wayne Friedman
Mark Zuckerberg's testimony put not just Facebook under the microscope for its business model and practices, but the entire industry -- and reminded us that once those models and methods … Read the full story by Joe Mandese
Let's face it. We love it when smartasses get theirs. And the capo di tutti capi of smartasses is Mark Zuckerberg. As mad as we are about the gushing security … Read the full story by Gord Hotchkiss
Zuck's Senate hearing was an education -- not about Zuckerberg, who looked like he had pregamed with some combination of Thorazine and Xanax -- but about just how uniformed about … Read the full story by George Simpson
Behind Zuckerberg's overly solicitous proclamations of user control sits a hard truth: You can give people as much control you want over who sees their information. It won't make a … Read the full story by Kaila Colbin
The tactics Sandberg adopted in two TV interviews made her come across as stilted, rehearsed and anything but sincere. Read the full story by Adam Buckman
Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was not impacted in demand from advertisers, according to an analysis of its Q1 ad marketplace published this morning by … Read the full story by Joe Mandese
I spent an amazing morning today at Media Kitchen's annual Venture Capital Conference in New York City listening to leaders in media, investing and banking talk about "new TV": the … Read the full story by Dave Morgan
Karen Costello, chief creative officer, Martin; Renetta McCann, chief inclusion experience officer, Publicis Groupe; and Denise Wong, president, Midnight Oil joined moderator Keesha Jean-Baptiste, senior vice president, talent engagement, inclusion, … Read the full story by Larissa Faw
A crowd of unscripted reality TV stars assembled on one stage was a good way for Discovery Networks to reintroduce itself to the New York advertising community. Read the full story by Adam Buckman
In the most recent week, Walt Disney TV networks fell 13% on sports viewing. Disney had the biggest share of sports viewing in 2017, at 33%. Fox TV networks grew … Read the full story by Wayne Friedman
In case you missed it, Jimmy Kimmel and Sean Hannity have been exchanging taunts of the kind you might not have heard since you were in fifth grade. Read the full story by Adam Buckman
A freshly leaked memo shows the draconian measures Apple takes to stop employees and business partners from leaking sensitive information. "People who leak -- whether they're Apple employees, contractors or … Read the full story by Gavin O'Malley
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time bidding now comprises less than a quarter of the total programmatic display advertising marketplace. Presumably, much of that goes … Read the full story by Joe Mandese
At the 4As Accelerate conference, Publicis Groupe's Arthur Sadoun, P&G's Marc Pritchard and Grey New York's Debby Reiner discussed how they are reinventing the agency-client relationship. Read the full story by Larissa Faw
Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting initiatives, including buying and selling audiences based on credit card spending habits, in-store purchases and extended psychographic profiles. Read the full story by Wayne Friedman