Media executives say the mini-broadcast network pulled in about 15% more advertising upfront dollar volume versus a year ago, to an estimated $560 million to $630 million. Read the full story by Wayne Friedman
MoffettNathanson Research says broadcast's reach has declined to 82% of viewers 2+ from 92% in the first quarter of 2011. Cable networks have declined from 89% to 80%. The longevity … Read the full story by Wayne Friedman
A tenth of new ad spend globally will be attributable to the World Cup -- the most social tournament we will have seen to date. Read the full story by Sean Hargrave
It's ironic that in "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," Ken Auletta tries to document how advertising has changed -- and before his book even … Read the full story by George Simpson
Amazon's deal is exclusive, meaning the 20 U.K. soccer matches it will stream will only be available online, not on TV. Read the full story by Alex Weprin
The expanding supply of -- and appetite for -- video content will account for 85.6% of all digital data consumption going to the media format by 2022, according to new … Read the full story by Joe Mandese
A recent study reported that consumers like streaming TV more than cable TV. Way more. Duh. However, there is a cost to all this wonderful stuff. Making all the tech … Read the full story by Ted McConnell
Mick Mulvaney, the administration's budget director who has been doubling as the acting director - and chief defanger - of the Consumer Financial Protection Bureau, yesterday relieved all 25 members … Read the full story by Thom Forbes
The sportswear and fashion brand spends an estimated $100 million-plus on measured media worldwide, most of it outside the U.S. Read the full story by Steve McClellan
The three-day event this week will include visits to 26 agencies. "We think it's super important for people to see the product in action," says Twitter's Stephanie Prager. Read the full story by Larissa Faw
Heaven forbid that contestants in a pageant, in which beauty has long played a part, be judged for the way they look. Read the full story by Adam Buckman
Facebook and Google failed to comply with a Washington law requiring companies to maintain publicly available information about political ads, a new lawsuit alleges Read the full story by Wendy Davis
After 500-plus days of a news consumption high, it looks like Americans are just plain worn out. Especially the Republican kind. According to findings of a nationwide study conducted by … Read the full story by Joe Mandese
President Trump will appeal a ruling that he violates the First Amendment rights by blocking critics on Twitter. Read the full story by Wendy Davis
The global network is unifying under The Ogilvy Group umbrella brand and sub-brands are being eliminated. It's the latest major step by a WPP entity to reposition in order to … Read the full story by Steve McClellan
Asserting that investor sentiment toward Nielsen is "overly negative at this point in time," Wall Street analyst Brian Wieser has upgraded the media and market researcher's stock to "buy" from … Read the full story by Joe Mandese
The court battle stems from revelations that Facebook misreported two metrics related to its video ads. The result of both errors was that Facebook inflated the average time spent viewing … Read the full story by Wendy Davis
"By conflating 'reporting' and 'politics,' Facebook is further contributing to the erosion of trust of the news media," the News Media Alliance writes in a letter to Congress. Read the full story by Wendy Davis
This is not a defense of Samantha Bee's use of a four-letter word to insult Ivanka Trump -- but how was Bee supposed to know? Read the full story by Adam Buckman
Citing "downside risks," Wall Street analyst Brian Wieser has downgraded his recommendation for WPP's stock to "hold" from "buy." The move follows an earlier "opportunistic upgrade" of WPPs stock he … Read the full story by Joe Mandese