At least three advertisers are alleging in antitrust suits that Sinclair Broadcast Group and Tribune Media colluded to fix prices. Read the full story by Wendy Davis
Shell has placed four WPP agencies on its "Creative Agency of the Future" roster, WPP said today -- including Wunderman, H+K Strategies, Geometry Global and Mirum. Outside of WPP, Doremus, … Read the full story by Steve McClellan
Tom Rogers, who as head of NBC Cable ushered in the era of vertical news channels that have contributed to the political polarization of news programming and audiences, this morning … Read the full story by Joe Mandese
The former creative superstar is rejoining the agency that bears his name. He left Crispin Porter + Bogusky eight years ago and has focused on numerous ventures. Upon his return, … Read the full story by Larissa Faw
The company's stock slipped 8% Thursday as Wall Street anticipated the weak Q2 results. Read the full story by Larissa Faw
It is doubtful that the idea for an "ALF" reboot was influenced by some of the "TV Blogs" posted here in which remaking "ALF" was clearly positioned as a joke. Read the full story by Adam Buckman
Last month the WFA dropped a little bomb: eight principles designed to improve partnership in the ad industry. Here's what they say they wish for: Read the full story by Ted McConnell
A new-and-improved comScore is making new strides in the next generation of TV market players. This morning, it was announced that a new "Campaign Ratings" platform "powered by Hulu" will … Read the full story by Joe Mandese
Interpublic has formed a customized unit called C2W to service the account, which will include specialists and resources from around the holding company. Read the full story by Steve McClellan
Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact … Read the full story by Laurie Sullivan
Alex Trebek says the odds are a "little less" than 50-50 that he will continue as the host of "Jeopardy!" after 2020. Read the full story by Adam Buckman
As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' asked Advertiser Perceptions to poll a representative sample of advertisers and agency execs on what they consider the … Read the full story by Joe Mandese
Facebook shut down a coordinated campaign to sow disinformation and discord among U.S. voters. Some of the campaign's activity was consistent with what Facebook has previously seen from the Internet … Read the full story by Gavin O'Malley
Bing Ads on Monday expanded its automated bidding strategies for campaigns that target locations in Australia, Canada, France, Germany, the UK and the U.S. Read the full story by Laurie Sullivan
Conde Nast announced it would explore the sale of three of its titles: Brides, Golf Digest, and perhaps most surprising, W. The new strategy comes after the company recorded $120 … Read the full story by Melynda Fuller
All one has to do to get the full effect of this very detailed account of Moonves' behavior with women over the years is to read the story. Read the full story by Adam Buckman
A California Judge today authorized subpoenas to disclose those behind the social movement. Read the full story by Richard Whitman
YouTube is already tweaking its model, opening the paywall a crack in a bid to attract more subscribers. The premium, paid nature of the service means consumers increasingly expect longer-form … Read the full story by Alex Weprin
Roseanne Barr gave her first TV interview to a cable news channel. Read the full story by Adam Buckman
Do the math in media-buying terms, and clinical trial studies likely have one of the highest effective CPMs in the media business: $8 billion divided by 1 million successful trial … Read the full story by Joe Mandese
Joseph G. Gallagher, a senior executive at Digital Remedy and a founding member of 212, New York's Interactive Advertising Association, died on July 29 of injuries sustained in an automobile … Read the full story by Ray Schultz
CBS said its CBS All Access and Showtime streaming services would reach a combined eight million subscribers in 2019, a year earlier than expected. The company now projects to have … Read the full story by Alex Weprin
Douglas Rushkoff's vomit-in-your-mouth report -- about the super-rich's plans for when the global order comes crashing down -- raises serious questions. Read the full story by Kaila Colbin
Facebook, which recently tightened its identity and disclosure requirements for political advertisers in response to public and Congressional criticism, now faces a backlash from a coalition of civil rights groups … Read the full story by Joe Mandese