New research by Sprout Social looks at how consumers define transparency and what those perceptions mean for brands and their agencies. Read the full story by Larissa Faw
In papers filed late Thursday, the FCC argues it has the discretion to reverse its prior rulings, as long as it provides reasons for doing so. Read the full story by Wendy Davis
New academic research published in the "Journal of Advertising Research" is bound to rub an old sore for TV planners and buyers: that they are biased against multicultural media and … Read the full story by Joe Mandese
It may seem cool to have all of these video choices, but one thing is certain: This is going to get messy. Read the full story by Dave Morgan
The airline has awarded Dentsu Aegis Network the bulk of its global media assignment. It's the third recent big win for DAN, following awards from Intel and LVMH. Read the full story by Steve McClellan
Privacy officials in Ireland reportedly launched an investigation into allegations that Twitter violates European privacy rules by refusing to disclose its tracking practices to users. Read the full story by Wendy Davis
The merger still requires regulatory approval from some states, but the companies say the deal should close in the early part of the fourth quarter. Read the full story by Thom Forbes
Fox says its efforts to lower commercial interruption take the form of a two-commercial pod strategy called JAZ, along with a branded-content effort called Fox Blocks, with Hulu and Verizon … Read the full story by Wayne Friedman
Attribution firm C3 Metrics has updated its ongoing analysis of the return on ad spending on Facebook which reveals continued declines through September, suggesting that Facebook has a strong need … Read the full story by Joe Mandese
Google Home products will be on display at b8ta stores that will serve as demo showcases. Read the full story by P.J. Bednarski
Amex said the assignment takes effect January 2019, when UM will begin working across the company's units and in collaboration with its creative agencies to help it deliver its new … Read the full story by Steve McClellan
Senator Richard Blumenthal is calling for an investigation of the "violation of basic norms by Google" over its failure to disclose a data leak. Read the full story by Wendy Davis
The service will start with HBO and its library of programming, with new and library content from Warner Bros. and Turner channels. The announcement marks a shot across the bow … Read the full story by Alex Weprin
Interest rate and inflation fears hit media stocks -- and the entire stock market -- hard in early Wednesday trading. The Dow Jones Industrials Index was down almost 1.5% -- … Read the full story by Wayne Friedman
The Bureau has reached out to the ANA seeking assistance for an ongoing probe into fraudulent media-buying practices. Read the full story by Steve McClellan
Many have passed through the crucible of all that is Google and have emerged on the other side. Let's discuss three of these people. Read the full story by Gord Hotchkiss
The award consolidates all of Intel's media -- including digital, social, programmatic, search, offline media, and analytics -- with DAN. The tech giant reported total advertising costs of $1.4 billion … Read the full story by Steve McClellan
News that the CBS board is planning to "test the market" when it comes to finding a potential buyer sent the stock rising 3%. Read the full story by Wayne Friedman
If there was any doubt that we're in a trade war with China, this week will crystallize our offensive attack. Read the full story by Steven Rosenbaum
The bespoke unit will service the pharma giant's estimated $1.5 billion global media account, which Publicis Media won late last week. Read the full story by Larissa Faw