Interpublic Group CEO Michael Roth is the latest holding company executive to comment recently about improving business conditions in the general marketplace. Read the full story by Steve McClellan
The ANA released a report on "in-housing" agency functions that sheds some important light on a trend unlikely to end any time soon. Read the full story by Maarten Albarda
With the news of its bankruptcy filing still reverberating in the business press, I drove down to my local Sears. Not a fun experience. Read the full story by Sarah Mahoney
"It's a sad day for American retail," says a consultant. "When you are in the retail business, it's all about newness. But Sears stopped innovating." Read the full story by Thom Forbes
The ANA study showed that 90% of respondents still work with external agencies as well, and that the in-house agencies provide a range of services, including strategy, creative for both … Read the full story by Steve McClellan
Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company's holdings. While Dentsu and WPP were most … Read the full story by Joe Mandese
Sadoun counts Marcel among the 'game changers' and notes that the Groupe's pitch win percentage this year is up double-digit percentage points with accounts that place creativity, data, and technology … Read the full story by Larissa Faw
The firm's third-quarter organic growth was 2.9% but just 0.6% in the U.S., while the rest of the region was down 5.4%. Read the full story by Steve McClellan
Havas replaces Initiative, which resigned the account in the summer after racist comments were made by the company's former chairman, John Schnatter. Read the full story by Steve McClellan
In yet another sign of industry trade consolidation, the Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement, which will remain a free-standing unit focusing on the conception … Read the full story by Joe Mandese
I don't know whether Season Four of "Better Call Saul" will turn out to be the best show on television this year, but it provided a uniquely gripping viewing experience. Read the full story by Gary Holmes
Much of NCM's movie-related research will come from consumer in-theater data, as well as its growing array of consumer apps. "This isn't data we are buying from syndicated sources. This … Read the full story by Wayne Friedman
If this is the new normal, I won't be going back to another college football game, anywhere. Read the full story by George Simpson
"Facial recognition technology can allow consumers to unlock their smartphones with a glance, streamline airport security screenings, and assist doctors in identifying rare genetic diseases," the Internet Association writes in … Read the full story by Wendy Davis
Incumbent Grey is defending in the review, which coincides with the arrival of the league's new CMO Tim Ellis. Read the full story by Larissa Faw
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" of adding the consolidated WarnerMedia business, … Read the full story by Richard Whitman
Trump has "intentionally hung a sword of Damocles over the heads of countless writers, journalists, and media entities," PEN America alleges in a new lawsuit. Read the full story by Wendy Davis
We don't want to replace reality. We just want to nudge it a little -- according to a new study that tags AR as ready to overtake VR. Read the full story by Gord Hotchkiss
Tom Hicks Jr., chairman of the super PAC America First, which is aligned with President Trump, is expected to bid on Tribune Media, per reports. In July, the FCC blocked … Read the full story by Wayne Friedman
The Association of National Advertisers' Bill Duggan, interviewed Kawaja on the challenges and opportunities in today's complex marketing ecosystem. Read the full story by Bill Duggan
People hopeful that the Murdoch sons would dial back the Fox News propaganda machine: Don't hold your breath. Read the full story by Steven Rosenbaum
Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM? Read the full story by Dave Morgan