Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, and an even bigger majority would … Read the full story by Joe Mandese
The Association of National Advertisers has issued a follow-up report to last month's member missive confirming an FBI-U.S. Attorney's Office probe into possible fraudulent media-buying conduct. The new report details … Read the full story by Steve McClellan
TV coverage of the 2018 midterm elections witnessed soaring viewing gains -- up nearly 60% -- versus the last midterm election coverage. Virtually all networks posted significant hikes versus four … Read the full story by Wayne Friedman
If the White House wanted to create a massive distraction to draw media attention away from the outcome of the midterm elections, it couldn't have planned a better one than … Read the full story by Joe Mandese
Today, it's Jim Acosta's arm coming down slightly faster that it actually did, in a doctored video. Tomorrow, he's asking things he never actually asked. Read the full story by Kaila Colbin
The midterms are over, but the biggest loser wasn't a candidate for office. It was the credibility of a national "news" network. Read the full story by Joe Mandese
The World Wide Web creator thinks a breakup may be needed -- perhaps tax and regulations may help? Read the full story by Sean Hargrave
President Donald Trump revealed the move in a taped interview with HBO Axios' Jonathan Swan and Jim VandeHei that aired Sunday. Read the full story by Laurie Sullivan
Chatchaval Jiaravanon, owner of Fortune Media Group Holdings Limited, is buying 'Fortune." He intends to grow the brand's digital capabilities, geographic expansion and editorial team. Read the full story by Melynda Fuller
Privacy International is demanding investigations of seven data providers and ad-tech companies to determine whether they are in compliance with GDPR. The firms being investigated are Acxiom, Oracle, Criteo, Quantcast, … Read the full story by Ray Schultz
TV networks are being pressured to deliver much more for advertisers, even if they have to do it with less: more value-add, more integrations, more digital sizzle. Read the full story by Dave Morgan
Since 2014, Netflix has improved each year, as live TV declined each year. Some 56% of respondents said they watched their favorite shows online, reports a Hub study. Read the full story by Alex Weprin
The IAB Tech Lab and Digital Video Working group say VAST 4.1 is viewed as the "real" VAST, because Vast 4.0 "had a major gap that prevented it from being … Read the full story by Alex Weprin
Google's new search ad position metrics aim to give advertisers more clarity on how their ads will perform based on where they land on the search query results page. Read the full story by Laurie Sullivan
Data and trust should -- and could -- go together. But the choices we have made as an industry have severely damaged the relationship between the two. Read the full story by Maarten Albarda
I feel it's OK to share what I think are the three most important topics of conversation as we head into the new year. Read the full story by Cory Treffiletti
In a move that could affect many legal battles over online privacy, the Supreme Court is raising questions about whether Google should have faced a federal class-action lawsuit for allegedly … Read the full story by Wendy Davis
Our country is being split down the middle and driven to either side - shoved to margins of outlier territory. And marketing is partly to blame. Read the full story by Gord Hotchkiss
Hackers claim to have compromised 120 million Facebook accounts, although cybersecurity firm Digital Shadows suggests the figure is closer to 81,000. Read the full story by Gavin O'Malley
Crispin, Porter + Bogusky (CP+B) will donate 1% of its agency profits to groups that support media literacy. The shop is looking to partner with other agencies and with nonprofits … Read the full story by Larissa Faw