Hennessy, Jack Daniel's and upstart Tennessee whiskey Uncle Reacher are reaching Big Game fans via regional and pre- and post-game media buys. Read the full story by Karlene Lukovitz

The Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of data from the National Retail Federation, … Read the full story by Joe Mandese

CBS has the TV rights to this year's game and will make it free to stream on its websites, connected TV and mobile apps. It will not require any authentication, … Read the full story by Alex Weprin

Plenty of sports fans may be shouting at their TV's during the Super Bowl Sunday, but some connected home consumers can shout specific voice commands to enhance their game experience. … Read the full story by Chuck Martin

Based on a preliminary analysis of Super Bowl LIII ads previewed to date, M&M's "Bad Passengers" spot featuring Christina Applegate has been the most physiologically engaging to date, according to … Read the full story by Joe Mandese

Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of those coming from YouTube earned media … Read the full story by Wayne Friedman

The singer demonstrates some comedic flair in the new brand's first Big Game ad. Read the full story by Karlene Lukovitz

Yahoo Sports will have a pop-up truck installation called the "Fan Cave" making stops at popular locations around Atlanta, where fans can play trivia and games to win prizes. Read the full story by Sara Guaglione

"'The Big Match' campaign is intended to break through traditional thinking around Big Game advertising," Cars.com's Seth Goldberg tells "Marketing Daily." Read the full story by Tanya Gazdik

The now-released 30-second TV ad is barely less risque than the 'uncensored' 60-second, digital-only version. Read the full story by Karlene Lukovitz

The Association of National Advertisers suffered a phishing attack last year that may have resulted in the theft of employee data, including names and social security numbers, MediaPost has learned. Read the full story by Wendy Davis

Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ad is issued a score. Read the full story by Larissa Faw

eBay President and CEO Devin Wenig pointed to changes in the company's ad strategy intended to increase revenue after it witnessed slower growth from "non-structured data SEO pages" that deliver … Read the full story by Laurie Sullivan

A viewer watching a show hits pause and a silent, static ad appears on the screen with relevant messaging. Charmin would present an image of their bear mascot and logo, … Read the full story by Alex Weprin

This year's State of the Union speech will likely be a huge draw, since it contains the best characteristic a reality TV show can have: Conflict. Read the full story by Adam Buckman

Citing a "noticeable uptick in enthusiasm for Amazon's ad business," Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon's ad revenues for Q4 2018, as well as … Read the full story by Joe Mandese

Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can be accessed in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as … Read the full story by Laurie Sullivan

The song shown being rehearsed appears to support the sentiment that "Advertising ruins everything." Read the full story by Karlene Lukovitz

Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans who disapprove of the other party … Read the full story by Steve Sternberg

PMC, the owner of numerous publications, including 'Variety' and 'Deadline,' has acquired the remaining shares of Rolling Stone the company did not already own. Read the full story by Sara Guaglione