"Game of Thrones" feels like something Cecil B. DeMille would have directed if he had lived long enough to be employed by HBO. Read the full story by Adam Buckman
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, according to report from BrandTotal. Read the full story by Karlene Lukovitz
Since April 7, "Thrones" has seen 21 commercials run on TV networks, the most going to ESPN, nine airings. Read the full story by Wayne Friedman
P&G "will support common-sense national legislation," while preferred providers should adopt "responsible privacy practices that reinforce consumer trust." Read the full story by P.J. Bednarski
Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% vs. the rest of the … Read the full story by Joe Mandese
"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations," says Marriott International's Jennifer Utz Ilecki. Read the full story by Tanya Gazdik
For one: People are still watching TV, and they're not just folks "65 to dead." Read the full story by Dave Morgan
American Media Inc. made the decision to sell the 'National Enquirer' after the manager of the hedge fund controlling the company became "disgusted" with the reporting tactics practiced by the … Read the full story by Melynda Fuller
The Deceptive Experiences To Online Users Reduction Act would prohibit large platforms from using so-called "dark patterns" in their privacy policy interfaces. Read the full story by Wendy Davis
The Algorithmic Accountability Act would require companies to study whether their algorithms pose risks to privacy, as well as whether they may result in inaccurate, unfair or discriminatory decisions. Read the full story by Wendy Davis
The theme was "Real Life Builds Real Business," with the company touting its nonfiction fare in genres like food, travel, home and natural history. Read the full story by Alex Weprin
The contestant, James Holzhauer, lists his occupation as "professional sports gambler," and it showed in his style of play. Read the full story by Adam Buckman
The Save the Internet Act will now move to the GOP-controlled Senate, where it faces tough odds. Read the full story by Wendy Davis
More than 325,000 retailers are expected to adopt AI technology by 2023. Spending for this year is estimated at $3.6 billion. Read the full story by Chuck Martin
JFK Jr.'s public persona as the heir to Camelot embodied George's mix of Hollywood celebrity, politics and journalism. Read the full story by
Harnessing consumer insights is today's largest competitive advantage, but it takes pivots in culture and talent, as well as technology. Read the full story by Karlene Lukovitz
"We urge the FTC to use its existing authority to protect the privacy and security of consumers' online data," Sens. Amy Klobuchar and Marsha Blackburn say in a letter sent … Read the full story by Wendy Davis
The deal comes three months after a federal judge rejected an earlier agreement that would have required Yahoo to pay up to $85 million. Read the full story by Wendy Davis
Walmart adds thousands of automated assistants to perform in-store functions ranging from cleaning floors to checking inventory. Read the full story by Chuck Martin
How many people will care enough about choreographer Bob Fosse and dancer Gwen Verdon to watch "Fosse/Verdon"? Read the full story by Adam Buckman
The stock market has bounced back strongly this year, but advertising companies aren't participating in the rebound. Trump's demands that the Fed either cut rates or return to crisis-era quantitative … Read the full story by
The new broadcast standard is scheduled to roll out in the top 40 U.S. TV markets by the end of 2020. Test markets already are rolling out in in Phoenix, … Read the full story by Wayne Friedman
One of the most important issues advanced so far on the 2020 campaign trail isn't coming from a frontrunner, but a dark horse candidate straight out of Silicon Valley, and … Read the full story by Joe Mandese
Privacy for America says it plans to advocate for a federal privacy law. Read the full story by Wendy Davis
The accusations against Trump are "too generalized" to warrant further proceedings, the DOJ argues in court papers filed this week. Read the full story by Wendy Davis
Bad content doesn't reflect well on the ads appearing alongside it. In fact, nearly half (49%) of consumers in a recent study said bad content negatively impacts their impression of … Read the full story by Gavin O'Malley