A different type of ad unit on YouTube videos will display product prices and recommendations, and makes it easier to buy brands on Google, delivered by Google Express. Read the full story by Laurie Sullivan
In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the … Read the full story by Joe Mandese
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 billion global digital ad market. Read the full story by Maarten Albarda
Google is working to encourage app developers to publish only app-ads.txt files. Display & Video 360 will stop buying of unauthorized app inventory In the next few months. Read the full story by Laurie Sullivan
Facebook may create a new privacy committee and hire an outside expert to evaluate compliance, in order to settle an investigation into its data-sharing practices. Read the full story by Wendy Davis
"The reputational damage suffered by Facebook is especially harmful to Facebook because the company is built on customer trust," shareholder Robert Feuer alleges in a new lawsuit. Read the full story by Wendy Davis
The marketing industry usually thinks about technology in terms of optimizing media, advertising or consumer engagement, but it's also vital to the underlying security of a brand, especially in cyberspace, … Read the full story by Joe Mandese
In addition to the traditional cards, flowers, and clothing, spa services have come into their own, says Brand Keys' Robert Passikoff. Read the full story by Tanya Gazdik
Upfront advertising deals are expected to rise from $20.76 billion last year to $21.25 billion in 2019. Read the full story by Wayne Friedman
Since 2001, prime-time ratings declined 78%, while ad rates grew 180%. Read the full story by Wayne Friedman
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every day to watch gaming videos. Read the full story by Alex Weprin
Consumers watch video differently on different screens throughout the day. That is the not-so-surprising revelation of a study presented during a Digital Content NewFronts presentation today. The finding, which was … Read the full story by Joe Mandese
The Netflixes of the world are not "television." They are something else. Let them get their own word. Read the full story by Adam Buckman
The 13-game package will stream on the MLB channel on YouTube platforms globally. The games will include pre- and post-game shows, and will be produced by MLB Network. Read the full story by Alex Weprin
Audio is looking interesting again, because new distribution channels for talk and music are being adopted wholesale by consumers. Read the full story by Ted McConnell
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to run advertising online. Read the full story by Laurie Sullivan
The timing and frequency of Google's changes to its ad products can alter financial outcomes for the company and advertisers. "Importantly, we view the lack of specificity around product changes … Read the full story by Laurie Sullivan
Anti-competitive practices, privacy violations, data leaks, illegal location tracking from Alphabet, and billions of dollars in fines are a few of the reasons cited by international consumer group SumOfUs in … Read the full story by Laurie Sullivan
Maryland's new online electioneering law is pitting newspapers against the watchdogs Common Cause Maryland and Campaign Legal Center. Read the full story by Wendy Davis
Many U.S. companies may have to scramble to comply with California's new privacy law, which is slated to go into effect next year, a new survey suggests. Read the full story by Wendy Davis
The 43-inch Sero is priced at about $1,600 in Korean currency, starting in May. It is not being made available in the U.S. yet. Read the full story by P.J. Bednarski
D2C success is perhaps less about products and business models, and more about a fundamentally different consumer. Read the full story by Sarah Mahoney
According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). Read the full story by Alex Weprin
For a generation raised on massive multiplayer shooter games, the combination of real-time social-sharing and toxic dehumanizing rhetoric is creating a new media form altogether: a massive hate crime in … Read the full story by Joe Mandese
The firm's current APAC CEO Kyoko Matsushita is relocating to San Francisco to take on the new assignment. Read the full story by Steve McClellan
Contestant James Holzhauer is putting on a performance that is stunning his hapless competitors and viewers at home. Read the full story by Adam Buckman
Nielsen's Q1 revenues were down 2.9% to $1.6 billion, with net income to the company down 40% to $43 million, due to "higher restructuring charges, higher depreciation and amortization and … Read the full story by Wayne Friedman
A 21-year veteran of 'Adweek,' Cooper provided a steady hand as the parent company changed owners four times. Read the full story by
Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will … Read the full story by Laurie Sullivan
Tumblr has had a tough time meeting revenue goals. Yahoo purchased Tumblr for $1.1 billion in 2013. Read the full story by Sara Guaglione
The print pub will end with its "Body Issue," featuring dozens of athletes in nude and semi-nude photographs, its response to the 'Sports Illustrated' swimsuit issue. Read the full story by