Gen Z wants to know "what real people think before making a purchase," says Kantar. Read the full story by Sarah Mahoney
The fact that the FTC is issuing a reminder suggests the agency views current influencer practices as problematic. Read the full story by Wendy Davis
Nielsen Holdings is splitting into two companies -- one focused on marketing services and the other on media. As two publicly traded companies, Nielsen says, it will allow each business … Read the full story by Wayne Friedman
MediaPost will induct nine new "All Stars" at a special awards ceremony Jan. 22, 2020 in New York City. Our editorial team would like to congratulate the following industry leaders … Read the full story by The Editor
Just when you thought your point of view was safe inside your head, along comes shocking proof of algorithmic radicalization. Read the full story by Ted McConnell
What is black and white and red all over? When it's the cover of 'Time' magazine, it's a publishing statement that the subject is existentially important. (Its most famous use … Read the full story by Joe Mandese
Facebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Clegg, the company's head of global affairs, reportedly said this week. Read the full story by Wendy Davis
"The microtargeting of political ads may be undermining the united character of our United States," FEC Chair Ellen Weintraub argues. Read the full story by Wendy Davis
The company is finalizing plans to form two new "multi-agency networks," which will each be led by a flagship agency at the firm, company CEO Mark Penn told analysts yesterday. Read the full story by Steve McClellan
Insurer AXA's account covers close to 30 markets across Europe, the Middle East, Africa, Asia and Latin America. Read the full story by Larissa Faw
The proposed Online Privacy Act introduced by Reps. Anna Eshoo and Zoe Lofgren appears to give consumers broader rights than California's much-discussed new privacy law, set to take effect in … Read the full story by Wendy Davis
"The automakers and their dealers want to close the year out on a high note," Cox Automotive's Michelle Krebs tells DriveTime. Read the full story by Tanya Gazdik
Mobile users can manipulate a Mediterranean Egg White Breakfast Wrap to see its ingredients and their nutritional value. Read the full story by Steve Ellwanger
More than half of consumers now expect a brand to respond to a crisis within an hour of it becoming public, while more than a third expect brands to respond … Read the full story by Joe Mandese
Report: "The off-premises market - carryout, delivery, drive-thru and mobile units - is where the majority of industry growth is going to come from." Read the full story by Steve Ellwanger
The decline in prime-time broadcast TV ad revenue is due to fewer new scripted TV show premieres, including overall multi-hour programming "events," says James Fennessy, Standard Media Index CEO. Read the full story by Wayne Friedman
CallRail's research found that 51% of marketers polled in a survey use four or more marketing platforms. Read the full story by Larissa Faw
The scene came at the end of the sixth episode of the recently begun new episodes of "The Kominsky Method" on Netflix. Read the full story by Adam Buckman